SOURCE: Prospectiv

July 10, 2008 08:30 ET

Prospectiv Launches 'Eversave Travel' to Help Travel and Hospitality Marketers Reach Consumers

Recent Prospectiv Poll Reveals That 79 Percent of Consumers Say Rising Prices Will Impact Their Summer Travel Plans

Seventy-Two Percent Polled Use the Internet as Their Primary Resource for Researching Travel Information, Special Offers and Promotions

WAKEFIELD, MA--(Marketwire - July 10, 2008) - Prospectiv (http://www.prospectiv.com), a provider of online customer acquisition solutions to leading consumer brands, today announced the launch of 'Eversave Travel,' a newsletter to an opt-in membership database of pre-qualified consumers seeking travel and hospitality information and special offers. Eversave Travel also offers members articles on travel tips and money-saving advice, providing marketers with a content-rich environment for presenting special offers and e-newsletter sign-ups to highly engaged consumers. Prospectiv is the owner of the online properties Healthier.com and Eversave.com, and operates a lead generation platform used by publishers across the Web.

Prospectiv's Eversave Travel offers three main avenues for marketers to reach consumers eager to learn more about time and money-saving travel opportunities.

Lead Generation

--  Provides online marketing solutions for travel marketers to build
    their own opt-in email lists of pre-qualified consumers who have already
    expressed an interest in their promotions, offers and brand
    
Branded e-newsletters
--  Marketers can reach out directly to Eversave Travel members with
    customized branded e-newsletters offering special travel promotions and
    offers, in addition to money-saving tips and advice for travel enthusiasts
    
Eversave Travel Sponsorship
--  Offers prime locations for advertisements and offers within Eversave
    Travel emails with multiple links back to brand websites
    

Rising Prices Drive Consumers Online in Search of Travel Promotions and Savings

With the summer travel season kicking into high gear, Prospectiv polled consumers on how they prefer to conduct their travel planning and research. Prospectiv also polled consumers about rising prices and whether or not current economic conditions are influencing their travel plans this summer. Prospectiv's Consumer Preference Index (CPI) poll findings indicate the following:

--  79 percent say rising prices (fuel, food, lodging, consumer goods)
    will affect travel planning decisions
--  72 percent are seeking relief through online resources and say they
    use the Internet as their primary resource for researching travel
    information and special offers, followed by family and friends as a second
    resource (17 percent) and only 4 percent relying on travel agencies/agents
    
Regarding their preferences for receiving travel promotions information, Prospectiv's poll revealed the following:
--  60 percent polled prefer to learn about travel offers through online
    resources they select or sign up for, including e-newsletters, electronic
    vouchers/coupons and promotional web sites
--  38 percent expressed a preference for postal mail and 2 percent chose
    the telephone
    
What are the top promotions consumers are seeking this summer travel season?
--  48 percent polled prefer a rebate on gas expenses
--  31 percent chose discount offers for hotels/resorts/lodging and
    extended stays
--  14 percent would like discount offers to preferred restaurants, stores
    and/or attractions
--  Bonus air miles and discounted car rental tied at 4 percent
    respectively
    

"Most consumers today prefer the convenience of online resources for travel information and offers, even more so when prices are rising across the board and everyone's looking for that special deal," said Jere Doyle, president and CEO of Prospectiv. "Marketers who step up their online lead generation and direct marketing initiatives during tough economic times have the opportunity to acquire new customers who will appreciate offers and promotions through the recession and for the recovery when they're ready to spend more."

Tough Economic Times Impact Consumer Travel Spending and Planning

While consumers go online for special offers and promotions to offset rising costs, many say they're also tightening their travel budgets when asked about spending this summer travel season compared to last year.

--  64 percent polled expect to spend less on travel this year compared to
    last year
--  19 percent will spend the same
--  17 percent will spend more
    
Consumers reported the following as their top price increase concerns when making summer travel plans this year:
--  Fuel (impacting gasoline/airfare prices) -- 84 percent
--  Lodging (hotel, resort, rental property) -- 8 percent
--  Food -- 7 percent
--  Consumer goods (sports equipment/clothing, summer wear) -- 2 percent
    
Asked how rising prices (fuel, food, lodging, consumer goods) will affect their decisions regarding summer travel/vacation plans, consumers reported the following:
--  38 percent will take a 'staycation' this year -- stay at home and take
    day trips
--  25 percent plan to vacation closer to home to save money due to rising
    gasoline/airfare costs
--  14 percent expect to take shorter vacation/vacations to save on
    lodging/dining out/food costs
--  10 percent will stay with friends/family
--  7 percent polled are planning to eat in more versus dining out while
    on vacation
--  6 percent don't expect rising costs to impact their vacation at all
    this year
    

Travel Marketers Take Note of Green Messaging

With rising fuel prices and related concerns top of mind among consumers this summer travel season, Prospectiv asked poll participants for their views on travel/hospitality company 'green policies' to find out if these messages influence consumers when making vacation/travel plans.

Poll findings revealed no direct impact on consumer purchasing decisions, but green messaging can create a favorable brand impression.

--  41 percent polled said clearly stated 'green policies' (i.e.
    fuel/energy conservation, recycling) gives them a favorable impression when
    choosing a travel/hospitality company, but has no direct impact on their
    purchasing decisions
--  37 percent said it has no influence at all
--  23 percent reported that clearly stated green polices are very
    important when making travel/vacation plans
    

About Prospectiv:

Prospectiv is a pioneer in the lead generation industry and provides customer acquisition and email marketing solutions to leading consumer brands. The company specializes in finding, engaging and acquiring consumers interested in leading advertiser's brands and products and converting them to long-term profitable customers. Prospectiv generates more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough. Prospectiv operates several Web properties, including Eversave.com, and Healthier.com, and also provides leading publishers with a lead generation platform that creates a significant incremental revenue stream from their Web site traffic. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit http://www.prospectiv.com

About Prospectiv's Consumer Preference Index (CPI):

Prospectiv has access to millions of consumers through its online Web communities, Eversave.com and Healthier.com, as well as from its broad network of publishers. Prospectiv is able to compile insightful survey data from a diverse panel of consumers on a wide variety of topics relevant to advertisers and marketers. Prospectiv compiles this data using its advanced polling and survey technology across the Web.