SOURCE: Prospectiv

March 20, 2008 09:50 ET

Prospectiv Launches Marketing Blog

From Jere's Prospectiv: Thoughts on Lead Gen Seeks Reader Participation and Feedback

WOBURN, MA--(Marketwire - March 20, 2008) - Prospectiv, a provider of online customer acquisition solutions to leading consumer brands, today announced the launch of its blog, "From Jere's Prospectiv, Thoughts On Lead Gen." The primary author, Prospectiv CEO Jere Doyle, will share his insights on industry trends, events and other marketing-related topics.

"I'm very committed to keeping track of and participating in online marketing and lead generation trends, industry best practices and other topics. For me, the logical next step was to blog about these ideas and share them with others who follow the online marketing industry," said Jere Doyle. "I often find the best ideas are born out of conversations and I encourage the readers of our blog to offer their perspective -- whether it is in agreement or not -- in order to make this blog a success."

Please send any topic suggestions or feedback to Jere at jdoyle@prospectiv.com or by posting a comment directly on the blog.

About Jere Doyle:

Jere Doyle is founder, president and CEO of Prospectiv (www.prospectiv.com). Prospectiv provides online customer acquisition solutions to leading pharmaceutical, consumer packaged goods, retail, education, personal finance and travel brands. Since founding Prospectiv in 1999, Doyle has provided the visionary leadership that has established the company as a leader in the online customer acquisition industry. Doyle is a seasoned public speaker and shares his perspective at industry conferences and events throughout the year, including: OMMA East and West, DM Days, the Online Lead Quality Summit, and ad:tech. Doyle is also a regular contributing writer for industry publications including iMedia Connection and MediaPost.

About Prospectiv:

Prospectiv is a pioneer in the lead generation industry and provides customer acquisition and email marketing solutions to leading consumer brands. The company specializes in finding, engaging and acquiring consumers interested in leading advertiser's brands and products and converting them to long-term profitable customers. Prospectiv generates more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough. Prospectiv operates several Web properties, including Eversave.com, and Healthier.com, and also provides leading publishers with a lead generation platform that creates a significant incremental revenue stream from their Web site traffic. Founded in 1999, Prospectiv is privately-held and is based in Woburn, Ma. For more information, please visit http://www.prospectiv.com

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