SOURCE: Prospectiv

October 21, 2008 09:16 ET

Prospectiv Names Lesley Solomon Senior Vice President of Marketing

Consumer Marketing Expert Joins Prospectiv's Management Team

WAKEFIELD, MA--(Marketwire - October 21, 2008) - Prospectiv (, a provider of online customer acquisition solutions to leading consumer brands, today announced that Lesley Solomon has been named Prospectiv's senior vice president of marketing. Solomon will be responsible for the company's corporate, brand and sales marketing. Solomon will also lead Prospectiv's product management efforts.

Solomon brings 15 years of management experience in consumer marketing, sales, business and partnership development at several start up and early stage companies. Most recently she served as senior vice president, marketing and sales at, the leader in social media for adults. During her tenure with the company, Solomon formed strategic advertising sponsorships with leading consumer brands such as Kraft, Hallmark, Starbucks and Universal Music. Prior to, Solomon held executive management positions at The TV Food Network and Barnes &

"Lesley's proven record of creating growth in companies, and her strong leadership and strategic thinking, will be invaluable to Prospectiv," said Jere Doyle, President and CEO. "Her background in and knowledge of social media and consumer marketing will support Propsectiv's growth."

"Prospectiv has a significant presence in the online lead generation market, supporting both advertisers and publishers," said Solomon. "I look forward to supporting the company's aggressive growth goals."

Solomon holds a Masters degree from Harvard Business School and a Bachelors degree in English from Cornell University.

About Prospectiv:

Prospectiv is a pioneer in the lead generation industry and provides customer acquisition and email marketing solutions to leading consumer brands. The company specializes in finding, engaging and acquiring consumers interested in leading advertiser's brands and products and converting them to long-term profitable customers. Prospectiv generates more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough. Prospectiv operates several Web properties, including, and, and also provides leading publishers with a lead generation platform that creates a significant incremental revenue stream from their Web site traffic. Founded in 1999, Prospectiv is privately-held and is based in Woburn, Ma. For more information, please visit