SOURCE: Prospectiv

Prospectiv

September 28, 2010 09:15 ET

Prospectiv to Discuss New Methods of Consumer Engagement at MITX FutureM Conference

Prospectiv's Jere Doyle Joins Panel to Help CEOs and CMOs Engage Customers Through New and Evolving Methods

WAKEFIELD, MA--(Marketwire - September 28, 2010) - Prospectiv (www.prospectiv.com), a leader in online performance marketing with an expertise in targeting, engaging and acquiring women, announced today that Jere Doyle, CEO of Prospectiv, will be participating in a panel at Massachusetts Innovation & Technology Exchange's (MITX) FutureM Conference in Boston, MA, October 4-8,2010.

FutureM is a first-ever week-long conference in Boston offering attendees the opportunity to tap into the freshest thinkers in marketing, media and technology. The panel discussion will begin at 8:30 a.m. on October 7th and is open to all registered attendees of the conference.

Doyle's panel will be discussing how consumer engagement -- from customer acquisition through loyalty and experience management -- remains the critical ingredient of successful marketing platforms and campaigns, both offline and on. The panel will bring together industry experts from across the marketing services and technology sectors to help CEOs and CMOs answer the question: how can companies best harness evolving methods of engagement to drive customer awareness, conversion and value?

Who: Jere Doyle, CEO, Prospectiv
   
What: Harnessing New Methods of Consumer Engagement
   
Where: Wong Auditorium / MIT Tang Center
  2 Amherst St
  Building E51-115
  Cambridge, MA
   
When: Thursday, October 7, 8:30 am.-10:30 a.m

About Prospectiv
Prospectiv is an online performance marketing pioneer with an expertise in connecting women to brands. With trusted experience and proven success in consumer acquisition, Prospectiv helps create true brand engagement that results in qualified marketing leads for advertisers and incremental revenue streams for Web publishers. The company offers a suite of innovative products and advanced proprietary technology that are customizable, flexible, measurable and analytical to help achieve campaign goals. The company works with the world's leading brands from Fortune 1000 companies such as Procter & Gamble, Wal-Mart, Pfizer and Disney, as well as leading Web publishers that include Publishers Clearing House, IAC and WhitePages. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit www.prospectiv.com.

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