SOURCE: Prospectiv

Prospectiv

November 22, 2010 09:15 ET

Prospectiv's Eversave Daily Deal Site Wins Award in the 2010 MITX Interactive Awards

Eversave Recognized for Outstanding Achievement in Social Media Strategy

WAKEFIELD, MA--(Marketwire - November 22, 2010) - Prospectiv today announced its Eversave daily deal site (www.eversave.com) has won an award in the 15th Annual MITX Interactive Awards, earning recognition for outstanding achievement in Social Media Strategy. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Eversave is a daily deal site featuring local and online deals in 57 markets in the United States, with a strong emphasis on targeting females 25-54 years of age. The MITX Awards recognized Eversave in the Social Media Strategies category for meeting its top objectives, including creating a daily deal site that consumers trust and love, differentiating Eversave from competing sites, growing Eversave's member base and encouraging social sharing and interactions among Eversave members with innovative rewards programs and a charity program.

In addition to local deals on Eversave.com, Prospectiv has broad consumer acquisition capabilities that enable national brands to grow their email subscriptions as well as their fan bases on social media platforms like Facebook and Twitter.

"We're thrilled to be recognized by MITX for reinventing Eversave.com as one of the leading daily deal sites in the country, and specifically for the success of our social media strategies," said Jere Doyle, president and CEO of Prospectiv. "It's an honor to be recognized among our peers in the interactive marketing industry and by such an important and influential professional organization as MITX."

Prospectiv also won an MITX Award in 2009; their ACUVUE Consumer Acquisition & Campaign Management technology won in the Best Use of Analytics category.

Since 1996 the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England. The gala awards ceremony is traditionally attended by over 1,000 of the region's top interactive marketing and technology professionals. More details about the 2010 MITX Awards winners can be found at http://www.mitxawards.org/interactive/Winners-Circle.aspx.

"The MITX Awards celebrates the blending of imagination, innovation and strong business solutions that is creating tremendous impact in every industry," said MITX President Debi Kleiman. "This year's winners are testimony to the magic that happens when those factors come together to produce novel interactive applications and marketing strategies."

The judging committee is comprised of more than 100 distinguished individuals from various disciplines including members of the media, industry analysts, academics, creative directors, chief technology officers, webmasters, developers, producers and marketing executives and strategists.

The 2010 MITX Awards were sponsored by Adbeast, Atom Group, Blue Sky Factory Inc., Boston.com, Bridgeline Digital, Command Identity and Brand Design, DLA Piper, Hireminds, Inceptor, massAV, Metropolis Creative, Pod Digital Design, PricewaterhouseCoopers, Putnam Investments, Reebok, Sitecore, Technology Review, The Street and Traffic Marketplace.

About Prospectiv
Prospectiv is an online performance marketing pioneer with an expertise in connecting women to brands. With trusted experience and proven success in consumer acquisition, Prospectiv helps create true brand engagement that results in qualified marketing leads for advertisers and incremental revenue streams for Web publishers. The company offers a suite of innovative products and advanced proprietary technology that are customizable, flexible, measurable and analytical to help achieve campaign goals. The company works with the world's leading brands from Fortune 1000 companies such as Procter & Gamble, Pfizer, Disney, as well as local merchants and leading Web publishers that include Publishers Clearing House, IAC and WhitePages. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit http://www.prospectiv.com/.

About MITX
The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.

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