SOURCE: Prosper China

Prosper China

March 02, 2010 13:34 ET

Prosper China™ Launches Redesigned Website; More Data, More Resources and More Chinese Consumer Insights

Available in Both English and Chinese

COLUMBUS, OH--(Marketwire - March 2, 2010) - Prosper China™ has launched a comprehensive China website ( providing more information, resources and Chinese consumer insights (all in one place) for firms marketing products & services to Chinese consumers and Chinese companies looking for information about the U.S. market. The new portal contains executive briefings, news and an ever-growing list of external resources to arm marketers with the information they need to build effective marketing campaigns and increase ROI. (in both English and Simplified Chinese versions) includes:

  • Unique consumer insights from the BIGresearch® China Quarterly survey of over 15,000 consumers
  • Information and links from various Chinese government sources
  • Local media links throughout China for newspaper, radio and TV stations
  • Plus links to information on U.S. consumers from BIGresearch including the monthly BIG Consumer Executive Briefing available via streaming video.

In addition, a "members only" area will provide complimentary access to quarterly reports (in both English and Chinese) which monitor the purchasing behavior and media consumption of more than 15,000 Chinese consumers focusing on those ages 18 through 54. Prosper China members will also have access to special academic papers such as the 2008 WOMMA award paper, The New Dimensions of Word of Mouth: Comparing Use in America and China (Autumn 2008).

" is the go-to resource for insights on the Chinese consumer as well as a window to the Chinese business world," said Roger Saunders, Managing Director of Prosper China. "By continually adding new, relevant information, and with plans for an interactive online forum, we are building one of the most robust websites on the China market available today."

About is an information bank & online forum for firms marketing products & services to Chinese consumers. partners with leading marketing resource companies to provide marketers unique insights on Chinese consumers as well as share innovative ways to improve marketing effectiveness. Visit

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