SOURCE: Prospero Technologies

January 31, 2008 08:07 ET

Prospero Announces Growing Client Base of Nonprofits Using Social Media for Community-Building Initiatives

American Diabetes Association Launches Online Community for Children on Prospero's CommunityCM Platform

LITTLETON, MA--(Marketwire - January 31, 2008) - Prospero Technologies, LLC (www.prospero.com), a provider of social media applications for leading brands, today announced that a growing number of nonprofit organizations are launching social media networks and communities to engage their audiences. Prospero has provided social media tools and services for well-known non-profit institutions such as Cleveland Clinic, The Wharton School, AARP, and the American Diabetes Association, demonstrating that all sectors can gain from social media.

The American Diabetes Association recently launched Planet D (http://tracker.diabetes.org/index.php), an online community designed for children with diabetes. The site features peer message boards, poll widgets, profiles, XML integration, the blog of the ADA's youth advocate and stories from other children with Type 1 Diabetes. Planet D provides a resource for children with Type 1 Diabetes to interact, make new friends and learn more about the disease. Planet D was built using Prospero's CommunityCM platform, the technology of choice for organizations wanting to efficiently create, customize, and integrate a variety of interactive applications.

"Planet D gives children with diabetes a place where they can connect with others in a similar situation," said David Nickelson, PsyD, JD, director of Internet strategy and operations for the American Diabetes Association. "Sharing stories helps these kids understand that they are not alone, that it's okay to be different. Prospero provided all of the social media tools, integration technology and expertise we needed to make Planet D a fun place for kids to interact at any time and from anywhere."

"A growing number of nonprofit organizations are beginning to see that social media is ideally suited to their needs, whether they be community building, fundraising or member communications," said Rusty Williams, vice president and co-founder of Prospero. "We expect this trend to continue in 2008 and beyond as social media catches on among nonprofits and becomes critical to supporting the online initiatives for all types of organizations."

Note: Prospero will be attending this week's American Society of Association Executive's Association Conference & Expo 2008, a premiere technology conference for the non-profit sector, in Washington, D.C. and executives will be available for interviews. Prospero will be located at booth #119. For more information on the ASAE conference visit www.technologyconference.org.

About Prospero Technologies

Prospero Technologies offers social media solutions that enable leading brands to integrate interactive features throughout their sites. This interaction provides insight and builds more profitable relationships. Prospero's CommunityCM platform delivers the widest range of social media applications, the most powerful moderation tools and the most open, flexible widgets and APIs. Prospero's hosted community solutions enable organizations to easily, quickly and cost effectively develop custom-branded applications such as message boards, blogs, live chat, event chat, wikis, and polls to encourage site visitors to participate, rate, review, comment and submit their own content. These applications are all managed using a single, intuitive platform. The company has a proven track record with leading brands such as ABC, About.com, Amazon, BabyCenter, BusinessWeek, CBS.com, Disney, ESPN, FOX, iVillage, and MLB.com. For additional information, visit www.prospero.com or call 978.698.6599.

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