SOURCE: Prospero Technologies

March 27, 2007 08:30 ET

Prospero Technologies Powers Live Online Chat for NBC Universal's Innovative New Daytime Talk Show, "iVillage Live"

At, Viewers Interact With the Hosts and Each Other During the Broadcast

LITTLETON, MA -- (MARKET WIRE) -- March 27, 2007 -- Prospero Technologies, LLC, the leading provider of social media applications for Internet publishers, today announced that it has hosted the online live chats for NBC Universal's daytime talk show, "iVillage Live," since its debut on December 4, 2006. The program is broadcast by NBC affiliates in the following markets across the country: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Seattle, Dallas-Fort Worth, Washington, D.C., Miami, San Diego, Hartford and Oklahoma City, and is also available online, at On the site, viewers can join a live chat to discuss show segments with other viewers and interact with the show's hosts and guests.

"The format of the show pioneers a combination of new social media and traditional media where viewers are engaged like never before," said Rusty Williams, vice president of Prospero Technologies. "Our platform has the comprehensive branding, moderation controls, and scaling capabilities to handle the unique requirements of 'iVillage Live.'"

Questions and comments are presented during the show and displayed within a "crawl" at the bottom of the broadcast screen. In addition, the chat monitors solicit questions from the live chat and incorporate the comments into the content of the show creating distinctive live audience interaction.

Prospero's Community CM platform® offers the ability for NBC Universal to embed the Flash-based chat application within the overall branding of the page. This ensures that the chat application although hosted by Prospero reflects the look and feel of the whole iVillage site and provides a seamless viewing experience as users move from the live chat to other site content. Recognizing that many "iVillage Live" viewers may be at work during daytime hours, Prospero's chat application uses standard web protocols that allow it to function through most firewall configurations.

About Prospero CommunityCM®

Prospero's CommunityCM Platform is the industry's first community content management platform for easy and comprehensive integration and simplified control of user-generated content across all applications within a website. This powerful dynamic, interactive platform contains the broadest range of tools to customize online community applications and integrate and moderate community content while supporting extreme peaks in traffic.

About Prospero Technologies -- Integrating Content and Community

Founded in 2000, Prospero Technologies is the leading provider of social media applications for the online publishing industry. Designed to support extreme peaks in traffic, Prospero's community solutions enable organizations to easily, quickly and cost effectively develop custom-branded applications such as blogs, chats, and message boards to online consumers and manage these using a single, intuitive platform. With its flagship CommunityCM® Platform and community applications, Prospero offers the industry's first complete solution for real-time, online community content delivery. Prospero's clients include Fortune 500 media, entertainment companies and internet publishers such as iVillage,, BusinessWeek, Fox,, Meredith Interactive, Delphi Forums, NASCAR,, Amazon, and Tribune Interactive. For additional information, visit or contact the company at 978.698.6542.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

Contact Information

  • For More Information:
    Dana Harris
    Red Javelin Communications
    Email Contact
    (978) 440-8392