SOURCE: Prospero

July 10, 2007 09:00 ET

Prospero Technologies Powers Social Media Applications at Top Ranked Newspaper Sites

Prospero's Technology Employed for Message Boards, Blogs, Polls, Chats

LITTLETON, MA--(Marketwire - July 10, 2007) - Prospero Technologies, LLC, the leading provider of private-branded social media applications, today announced that it is powering online communities at 10 of the top 30 most popular newspaper sites for the month of May, including the Washingtonpost.com, Boston.com, The Houston Chronicle, Kansas.com, Orlando Sentinel, Baltimore Sun, MercuryNews.com, Philly.com, MiamiHerald.com and Ottaway Newspapers. The ranking is from the most recent Nielsen//NetRatings survey, which was published at editorandpublisher.com.

"With the growth in online readership, newspapers are embracing a whole new approach to publishing. When a reporter writes an article, it's just the starting point. Stories evolve through direct interaction with readers as they post comments, submit ratings and participate in discussions. Readers benefit because more context is provided for each story. Publishers benefit because they gather valuable insight and new user-generated content," said Rusty Williams, vice president of Prospero Technologies. "Our applications, moderation services and tools enable news organizations to encourage reader commentary while maintaining editorial control."

Prospero offers a suite of social media applications including blogs, message boards, polls, personal journals and chats to attract and engage online audiences. The applications give readers an array of media to express their opinions and experiences and participate in a two-way dialog about news and events. Prospero offers the most comprehensive range of moderation services to protect brands and advertisers from inappropriate content.

About Prospero Technologies

Prospero Technologies is the leading provider of private-branded social media applications. With its flagship CommunityCM® platform and community applications, Prospero offers the industry's first complete solution to combine the widest range of social media applications, the most powerful moderation tools and the most open, flexible API. Prospero's community solutions enable organizations to easily, quickly and cost effectively develop custom-branded applications such as message boards, blogs, chat, event chat, ratings and reviews, polls and more to encourage site visitors to participate, rate, review, comment and submit their own content. These applications can all be managed using a single, intuitive platform. Prospero's clients include companies such as ABC, About.com, Amazon, BabyCenter, BusinessWeek, CBS.com, Disney, ESPN, FOX, iVillage, MLB.com, and NASCAR. For additional information, visit www.prospero.com or call 978.698.6599.

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