SOURCE: Prostate Cancer Foundation

Prostate Cancer Foundation

May 18, 2010 15:34 ET

Prostate Cancer Foundation Teams Up With Legendary Athletes to Ask: Why Can't Men Be More Like Women

Famed Sports Figures Vida Blue and Rosey Grier Promote Early Detection for Prostate Cancer in New Public Service Announcement

SANTA MONICA, CA--(Marketwire - May 18, 2010) -  Did you know that prostate cancer is the most common non-skin cancer in America, affecting 1 in 6 men? It's true, just in 2009 alone more than 192,000 men were diagnosed with prostate cancer and more than 27,000 men died from the disease. Furthermore, one new case occurs every 2.7 minutes and a man dies from prostate cancer every 19 minutes. It is estimated that there are more than 2 million American men currently living with prostate cancer. The Prostate Cancer Foundation is raising awareness about the importance of early detection, but more voices are always needed and encouraged for this fight.

Sports legends Vida Blue and Rosey Grier have joined the fight by teaming up with PCF in a new public service announcement to raise awareness for early detection of prostate cancer in men. Produced to hit the airwaves in time for the Prostate Cancer Foundation's (PCF) annual Home Run Challenge with Major League Baseball in June, the spot depicts a group of men sitting around knitting and doing needlepoint while discussing their latest prostate exam results.

"This spot delivers an important message with humor and will capture the attention of both men and their women," said Dave Perron, vice president of PCF's baseball and sports enterprises. "We know women are more proactive when it comes to managing their health and talk openly about these issues. Many men avoid these topics. They put off their annual exams and screenings. We hope this spot will spur, perhaps even challenge, many into action."

The Prostate Cancer Foundation is grateful to Vida Blue and Rosey Grier for supporting this important message, as "every man has the right to know if he has cancer," says Jonathan W. Simons, MD, president and CEO of the Prostate Cancer Foundation. "And right now, the PSA test and an informed discussion with their doctor are the best tools men have for an early diagnosis when available treatments are most effective." 

Entitled "Knitting Circle," the public service announcement may be viewed by following this link: http://www.westglen.com/online/18301.html

More information on PSA testing and prostate cancer, including symptoms and treatments, along with helpful information for families and caregivers, can be found by visiting www.pcf.org.

About the Prostate Cancer Foundation: The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for accelerating the world's most promising research for discovering better treatments and cures for prostate cancer. Founded in 1993, the PCF has raised nearly $400 million and provided funding to more than 1,500 researchers at nearly 200 institutions worldwide. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about the PCF can be found at www.pcf.org.

Links:

Prostate Cancer Foundation Official Web site:
http://www.pcf.org

Check out Dan Zenka's personal Blog about his experience with prostate cancer and join in the discussion.  Dan is VP of Communications for the Prostate Cancer Foundation: http://www.mynewyorkminute.org

Prostate Cancer Foundation on Facebook:
http://www.facebook.com/PCF.org

Prostate Cancer Foundation on Twitter:
http://twitter.com/PCFscience

Keywords:

Prostate Cancer Foundation, Prostate Cancer, Prostate Research, Vida Blue, Rosey Grier, prostate cancer treatment, prostate cancer surgery, prostate cancer advanced, prostate cancer recurrence, prostate cancer treatments, prostate cancer awareness, prostate cancer screening, prostate cancer prognosis, prostate cancer survival, cancer prostate, radiation prostate cancer, prostate cancer news, treatment for prostate cancer, prostate cancer information

 Did you know that prostate cancer is the most common non-skin cancer in America, affecting 1 in 6 men? It's true, just in 2009 alone more than 192,000 men were diagnosed with prostate cancer and more than 27,000 men died from the disease. Furthermore, one new case occurs every 2.7 minutes and a man dies from prostate cancer every 19 minutes. It is estimated that there are more than 2 million American men currently living with prostate cancer. The Prostate Cancer Foundation is raising awareness about the importance of early detection, but more voices are always needed and encouraged for this fight.

Sports legends Vida Blue and Rosey Grier have joined the fight by teaming up with PCF in a new public service announcement to raise awareness for early detection of prostate cancer in men. Produced to hit the airwaves in time for the Prostate Cancer Foundation's (PCF) annual Home Run Challenge with Major League Baseball in June, the spot depicts a group of men sitting around knitting and doing needlepoint while discussing their latest prostate exam results.

"This spot delivers an important message with humor and will capture the attention of both men and their women," said Dave Perron, vice president of PCF's baseball and sports enterprises. "We know women are more proactive when it comes to managing their health and talk openly about these issues. Many men avoid these topics. They put off their annual exams and screenings. We hope this spot will spur, perhaps even challenge, many into action."

The Prostate Cancer Foundation is grateful to Vida Blue and Rosey Grier for supporting this important message, as "every man has the right to know if he has cancer," says Jonathan W. Simons, MD, president and CEO of the Prostate Cancer Foundation. "And right now, the PSA test and an informed discussion with their doctor are the best tools men have for an early diagnosis when available treatments are most effective." 

Entitled "Knitting Circle," the public service announcement may be viewed by following this link: http://www.westglen.com/online/18301.html

More information on PSA testing and prostate cancer, including symptoms and treatments, along with helpful information for families and caregivers, can be found by visiting www.pcf.org.

About the Prostate Cancer Foundation: The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for accelerating the world's most promising research for discovering better treatments and cures for prostate cancer. Founded in 1993, the PCF has raised nearly $400 million and provided funding to more than 1,500 researchers at nearly 200 institutions worldwide. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about the PCF can be found at www.pcf.org.

Links:

Prostate Cancer Foundation Official Web site:
http://www.pcf.org

Check out Dan Zenka's personal Blog about his experience with prostate cancer and join in the discussion.  Dan is VP of Communications for the Prostate Cancer Foundation: http://www.mynewyorkminute.org

Prostate Cancer Foundation on Facebook:
http://www.facebook.com/PCF.org

Prostate Cancer Foundation on Twitter:
http://twitter.com/PCFscience

Keywords:

Prostate Cancer Foundation, Prostate Cancer, Prostate Research, Vida Blue, Rosey Grier, prostate cancer treatment, prostate cancer surgery, prostate cancer advanced, prostate cancer recurrence, prostate cancer treatments, prostate cancer awareness, prostate cancer screening, prostate cancer prognosis, prostate cancer survival, cancer prostate, radiation prostate cancer, prostate cancer news, treatment for prostate cancer, prostate cancer information

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