SOURCE: Goldman Small Cap Research, Inc.

July 16, 2013 09:02 ET

Prostate Cancer Prevention Offers Big Market Opportunity for Plandai

BALTIMORE, MD--(Marketwired - Jul 16, 2013) - Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes that finding preventive measures or products that health-conscious men can routinely use or consume will emerge as a method of fighting prostate cancer. Moreover, such prevention creates a large opportunity and market for companies such as Plandaí Biotechnology, Inc. (OTCQB: PLPL).

Prostate cancer is a leading cause of death in men. According to the American Cancer Society, in 2013 nearly 240,000 men will be diagnosed with the disease and nearly 30,000 will die from it in the U.S. alone. Plus, one in six men will be diagnosed with prostate cancer at some point in their lives. Finally, prostate cancer is the second leading cause of cancer related death in men, behind only lung cancer.

Carotenoids are substances found in fruits that give them their respective bright colors, like tomatoes and oranges. These nutrients are a key source of vitamin A and lycopene; a substance derived primarily tomatoes, which have been found to be beneficial in prevention of prostate cancer. Data from a University of Illinois-Chicago study in 2010 demonstrated that men who consume a significant amount of lycopene reduced the risk of developing the disease by 35%. Additionally, in a large epidemiologic study by Harvard University, researchers found that men who ate at least 10 servings a week of tomato-based foods reduced their risk for prostate cancer by 45%, while those who had four to seven servings lowered their risk by 20%.

Plandaí Phytofare Carotenoid Complex is a unique product that harnesses the beneficial effects of these nutrients due to the Company's proprietary and advanced extraction process and ability to generate high absorption into the blood stream. In fact, the product will offer one of the highest levels of lycopene found in a dietary supplement. Looking at the Company's line of offerings, we believe that this will be the third product in the Plandai arsenal that will be marketed and sold in 2014. Among other approaches in marketing the Phytofare Carotenoid Complex, Plandaí will target the health conscious consumer seeking prevention of diseases like prostate cancer, which is likely a market reaching the hundreds of millions of dollars annually.

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About Plandai Biotechnology, Inc. (OTCQB: PLPL): Plandai Biotechnology, Inc. and its subsidiaries develop highly bioavailable, phytonutrient rich extracts, which are being utilized to deliver a new family of drugs to safely and affordably treat a multitude of diseases and conditions. Plandai Biotechnology controls every aspect of the process, from growing the raw materials on its farms in South Africa, to producing the patented Phytofare™ extracts in-house allowing the Company to guarantee the continuity of supply as well as quality control throughout the entire process. Targeted industries for the Company's products include food and beverage, cosmeceutical, wellness, nutraceutical, anti-aging, and pharmaceutical. For more information, please visit

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