SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

November 22, 2010 14:00 ET

Protect Your Company From Social Media Disaster: How to Create Bulletproof Corporate Social Media Policies

Bulldog Reporter's PR University Presents a New 90-Minute Master Class Audio Conference

OAKLAND, CA--(Marketwire - November 22, 2010) - Allowing corporate employees to blog, twitter and post on Facebook may be both enlightened and good for business, but letting a trade secret, personnel file or indiscreet email hit the Internet could create a disaster for a company's reputation -- and undermine PR's job. Don't let another day go by without solid social media policies in place that allow PR pros to maximize the benefits of social media to their organization while keeping leaks and embarrassing faux pas to an absolute minimum. To hear about these policies and more, attend this new, 90-minute Master Class audio conference titled: "Protect Your Company from Social Media Disaster: How to Create Bulletprood Corporate Social Media Policies"

This exclusive PR University Master Class audio conference takes place on Thursday, December 2, at 1PM EST (noon CST; 11AM MST; 10AM PST).

Speakers:

Tom Hoehn, Director, Interactive Marketing and Convergence Media, Eastman Kodak Company

Adam Christensen, Program Director of Digital Strategy & Development, IBM

Holly Potter, Vice President of Public Relations, Kaiser Permanente

Chris Boudreaux, Creator of SocialMediaGovernance.com; SVP of Management Consulting, Converseon

What PR Pros will Learn:

  • Dangers of not having a social media and online communications policy -- and why PR pros should create one ASAP

  • How to start developing a social media policy: First steps, guidelines, landmines to avoid

  • To Tweet or not to Tweet: Setting practical limits so employees don't spend all day online

  • How to use social media policies to open up your organization and allow internal staff to communicate in new and powerful ways to customers, sales leads and even the media

  • Tips, suggestions and ideas for involving all their online employees in the development of their social media policies

  • What's next: Making sure their policies cover emerging technologies like Foursquare and other mobile apps

  • Best Practices: Examples of social media policies developed by industry leaders -- and how they can use the industry leaders' hard-won expertise

  • Spreading the word: How to communicate to their staff about the policies so they are followed -- and how to incorporate valuable feedback into the next generation of your policies

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University Master Class audio conference costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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