SOURCE: Champion Performance

Polestar Communications

October 14, 2014 07:00 ET

Protein Supplementation 2.0

Bodybuilders and Fitness Athletes: New Scientific Evidence Says You're Doing It All Wrong

SUNRISE, FL--(Marketwired - October 14, 2014) - If you're a bodybuilder or fitness athlete, forget what you've heard about protein consumption for better workout results. Based on breaking science, one of the most established and respected brands of sports nutrition products has created a new protein supplement that will transform not only the human physique, but some deeply entrenched prejudices in the fitness community.

Champion Performance™ just released SYN Matrix 6:5™, a first-of-its-kind post-workout formula that overturns long-held beliefs about proper protein consumption.

Athletes currently consume up to 25 grams of protein throughout the day, typically beginning before their workout. But based on new scientific evidence recently published in the American Journal of Clinical Nutrition, Champion designed a new formula to be consumed just once, immediately after a workout, in order to promote optimal recovery and muscle synthesis.*

"After a workout our muscles are broken down and ready for maintenance on a cellular level, "says Tyler McPeak, a world class fitness trainer. "This is when we need to supplement most for faster recovery."*

The new formula also packs maximum potency using just a fourth of the protein. It's a 6:5 ratio of Whey Protein Isolate plus Leucine which equals the same muscle building power as a traditional high-dose of Whey Protein Isolate supplementation taken by itself.

"SYN Matrix 6:5 may seem counterintuitive to some old schoolers, but we just opened the door for anyone who wants to take their fitness and physique to an all new level," said John Licari of Champion. "The science is there."

Top athletes like McPeak say they can't wait to make the switch. "When it comes to physical fitness, I strive for perfection," says McPeak, who was featured in Fitness RX this past February. "I want every advantage I can get."

Established in 1983, Champion Performance manufactures and markets a complete line of nutrition products to professional athletes, bodybuilders, and fitness enthusiasts worldwide. Champion also just introduced Turbulence, a new pre-workout formula meant to appeal not only to hardcore bodybuilders, but also those who want to increase tone and fitness without bulking up. (See that release at:

* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

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