SOURCE: Protocall Technologies Incorporated

March 17, 2006 17:31 ET

Protocall Technologies Announces 'TitleMatch,' New TV and Movie Point-of-Sale DVD Burning System

TitleMatch Offers Retailers, Etailers and Content Owners the Ability to Have a Virtual Inventory of Entertainment Titles That Can Be Burned On-Demand

COMMACK, NY -- (MARKET WIRE) -- March 17, 2006 -- Protocall Technologies Incorporated (OTC BB: PCLI), innovator of virtual inventory systems for the retail marketplace, today announced its TitleMatch™ system, which will allow point-of-sale production of television and movie DVD titles in addition to consumer software titles.

Protocall's TitleMatch upgrade will offer the ability for retailers to have 100 percent in-stock availability from a virtual inventory of television and movie titles, which are burned onto DVD media with full color packaging at a retailer's store locations and/or Internet distribution centers after being purchased by consumers. Protocall is actively working with a number of major movie studios to include their television and movie content on the system. "We are very excited to announce that our system is being expanded to offer DVD titles and look forward to being able to offer our customers a broad range of entertainment products," said Donald Hoffmann, Chief Executive Officer of Protocall.

TitleMatch enables anyone in the business of selling entertainment and software products to increase product availability while reducing their dependence on physical inventories, one of the industry's largest cost categories.

At retail stores, consumers can browse and select available products from multi-media touch-screen display terminals located on the sales floor. Orders are produced behind the counter by store personnel in minutes using the system's order-fulfillment station. For on-line orders, consumers browse and select available titles from an etailer's website with orders produced at product distribution centers or store locations.

"Our goal is to be the leader in providing virtual inventory systems," said Mr. Hoffmann. "We see TitleMatch as a natural step in the expansion of our system."

Protocall created the on-demand digital content delivery category in 1999 and popularized it with CompUSA, which began using Protocall's SoftwareToGo® on-demand system at its stores in three U.S. markets in 2004. Products from over 200 software publishers are currently available on Protocall's system. The appeal of this new distribution channel to retailers and content owners puts Protocall in a leadership position as it expands usage of its virtual inventory systems.

About Protocall Technologies

Protocall Technologies Incorporated is the innovator of on-demand digital content distribution. Its flagship SoftwareToGo® electronic delivery system is the industry's standard for on-site production of brand-name software CDs, for both traditional and Web retailers. Protocall provides retailers and software publishers with specialized systems programming, digital-rights management and electronic merchandising services for front- and back-end fulfillment operations. Market-leaders CompUSA and are both early adopters of Protocall's on-demand business model.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in current and periodic reports and other documents filed by Protocall Technologies with the U.S. Securities and Exchange Commission. Protocall Technologies undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact Information

  • Contact:
    Mary Litchhult
    Protocall Technologies Incorporated
    631-543-3655 extension 220