May 17, 2012 13:05 ET

ProVenue by® "Knighted" by Medieval Times

Architecture and Business Model the Compelling Reasons for Selection

COSTA MESA, CA and DALLAS, TX--(Marketwire - May 17, 2012) - A powerful, flexible architecture as well as a business model that allows control of fees and product offerings has led the renowned Medieval Times Dinner & Tournament to choose ProVenue®, live entertainment's most advanced ticketing technology platform.

Like many organizations in recent years, Medieval Times decided to get out of the software development business when their existing in-house solution required updates for security, compliance and functional needs. In evaluating potential vendors, they quickly realized that ProVenue not only offered the most leading-edge solution available, but offered it with flexibility in both configuration and business terms that made it the clear choice.

"The staff at was extremely collaborative and forthcoming during our evaluation process, something that has tremendous value to us at Medieval Times. It gave an indication of how a relationship would be through the challenging process of changing software," said Daniel Kim, Vice President and Secretary of Medieval Times. "We already feel like partners and are very confident in ProVenue's ability to improve our ticket buying experience for our customers."

"We're thrilled that the team at Medieval Times has chosen and our best-of-breed technology platform, ProVenue, to help them grow their business," said John Walker, CEO of "Medieval Times has some very unique and interesting requirements for making reservations, and we've taken advantage of the flexible, open-architecture in ProVenue to design and develop brand-new functionality in order to meet their specific needs."

Walker pointed out that "they also loved the 'multi-organization' functionality built into ProVenue -- enabling them to manage events at all 9 properties while maintaining levels of security and visibility throughout the organization -- and allowing for expansion of venues in the coming years."

ProVenue is offered as a license model, giving Medieval Times control of consumer fees and costs, while at the same time offering a solution that meets regulatory compliance. It also offers new options to provide additional services to consumers when making reservations for shows, including upgrades and additional purchases. Further, the system is architected in a way that a single instance of ProVenue will serve the entire organization while still enabling each venue or "Castle" to control and tailor their specific environments to their unique local needs. This "best of both worlds" design means independence for each property, with data stored centrally for consolidated corporate financial reporting and marketing initiatives.

Medieval Times also plans to take advantage of and other partnerships that the company offers to reach more fans and increase sales, all making positive contributions to the company's bottom line.

About is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves as the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

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