SOURCE:, Inc., Inc.

January 24, 2013 08:00 ET

ProVenue® by® Is Off to the Races

Unique New Orleans Racetrack and Casino Chooses to Take Control of Revenue

COSTA MESA, CA and NEW ORLEANS, LA--(Marketwire - Jan 24, 2013) -, provider of state-of-the-art technology solutions to over 1,000 sports and entertainment clients around the world and the Fair Grounds Race Course & Slots, a member of the prestigious Churchill Downs family of properties, have announced an agreement to use the ProVenue platform for ticketing operations at the New Orleans, LA venue.

This is the first time the Fair Grounds organization has ventured into the online ticketing arena, having predominately been an onsite admission venue. By entrusting to handle their ticketing needs and services, they will now be able to leverage data and control revenue -- including the ability to keep fees exceptionally low -- to aid their drive to increase advance ticket sales. They will further use their flexibility with the system to aggressively compete for non-racing events and grow their business. 

Mark Connor, who leads the facility's marketing efforts, commented, "We made the decision to use ProVenue for several reasons; affordability, ease of use and access, and ability to tailor fit the platform to the needs of our facility. We look forward to offering online ticket sales to our customers as well as an enhanced customer service experience with expanded ticket purchase and delivery options."

Founded in 1852, the track survived occupation by soldiers during the Civil War becoming a State Fairgrounds during reconstruction and was reborn as a dedicated racetrack in the 1870's with the help of the Louisiana Jockey Club. In addition to Thoroughbred horse racing events such as the Louisiana Derby, the track now hosts various other events such as Zebra and Ostrich Races.

"Providing technology to enhance the customer experience -- including print-at-home tickets and access control scanning -- allows us to be part of this wonderfully fun, exciting and historic entertainment environment," said Dan Archabal, Vice President of Business Development at "We are also extremely pleased to be able to work with the talented folks at the Churchill Downs organization and hope to explore opportunities with them at their other properties."

For information about the facility and all their unique events, visit

About, Inc. is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sporting events worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves as the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A wholly owned subsidiary of MLB Advanced Media, LP since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers through its website at

Contact Information

  • Media contact:
    Chaeli Walker
    Tel (714) 327-5492
    Email Contact