SOURCE: Provident Partners

July 16, 2007 15:24 ET

Provident Partners President Shares New Media Ideas With Health Care Communicators at Annual Conference

Albert Maruggi Will Share His Expertise in Using New Media Tools and Tactics

ST. PAUL, MN--(Marketwire - July 16, 2007) - Albert Maruggi, president of Provident Partners, will join the roster of communication professionals and other speakers at the Minnesota Health Strategy and Communications Network's annual summer conference July 19 and 20.

Maruggi will give a presentation titled "Storytelling Using New Media," in which he will discuss emerging trends in the use of social media like blogs, podcasts and online videos for telling stories. He will also show examples of new media uses from the health care organizations and recount interviews with people who have used some of these tactics.

Maruggi has a diverse background that includes work in corporate communications, broadcast journalism and politics at the national level. Maruggi is also the host of the highest ranked marketing podcast on iTunes, the Marketing Edge, in which he offers advice and insight on marketing, public relations and business communications.

"Health care communicators face a lot of unique challenges: regulations, dealing with difficult subject matter, very diverse audiences," Maruggi said. "At the same time, they have many opportunities to make an impact. The personal stories and the emotional elements lend themselves perfectly to using new media to tell stories effectively."

MHSCN is a network designed to unite health care professionals into one multi-faceted organization for sharing strategies and proven techniques for marketing, public relations and communications in the health care industry. MHSCN's summer conference is an opportunity for different organizations' communicators to share their stories and to learn from each other on effectively communicating with a variety of audiences.

For more information about Maruggi and Provident Partners please visit www.providentpartners.net. To find out more about MHSCN and its summer conference visit www.mhscn.com.

About Provident Partners

Provident Partners is a full-service marketing firm based in St. Paul, Minn., that specializes in public relations, marketing communications and new media tactics. The firm's clients come from a variety of industries, including technology, manufacturing and consulting services. Provident Partners has been covered by the Minneapolis Star Tribune, the St. Paul Pioneer Press, Minnesota Public Radio, Sales & Marketing Management and BrandWeek -- and its clients have even more impressive clipbooks. Albert Maruggi, president of Provident Partners, is the host of the Marketing Edge podcast, an Internet audio program focused on providing helpful news and insight on marketing, PR and the changing media landscape. (www.providentpartners.net)

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