MADD Canada

April 10, 2015 11:00 ET

Provincial Media Advisory: Saskatchewan Students to See Dramatic Film on the Aftermath of Impaired Driving

Madd Canada, Saskatchewan Government Insurance (SGI) and Saskatchewan Liquor and Gaming Authority (SLGA) Deliver Latest School Assembly Program to Students at F. W. Johnson Collegiate in Regina

OAKVILLE, ON--(Marketwired - April 10, 2015) - Impaired driving takes a disproportionate toll on young people. Continuing education and awareness is crucial to preventing deadly crashes. MADD Canada, SGI and SLGA are proud to team up again this year to bring the important sober driving message to Saskatchewan students through the dynamic School Assembly Program.

This year's film, titled Aftermath, tells the fictional story of Charlie, as told by his younger brother Mark. When Charlie decides to drive after drinking and smoking pot -- and convinces his best friend Elliott to go with him -- the resulting crash leaves a devastating aftermath. Struggling to deal with his feelings, Mark makes a video for Charlie about that terrible decision to drive impaired. The story is followed by emotional and moving interviews with family members of real-life victims of impaired driving.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Tuesday, April 14 at 9:55 a.m.  

F.W. Johnson Collegiate, 400 Fines Drive, Regina, SK, S4N 5L9  

Gene Makowsky, Member of the Legislative Assembly for Regina Dewdney  
Riley Russell, Youth Representative, MADD Canada  
Dawn Regan, Chief Operating Officer, MADD Canada  

As Provincial Sponsors of the School Assembly Program, SGI and SLGA are sponsoring 60 presentations this school year. They have also provided generous support to produce information cards which are being distributed to students in Saskatchewan.

A clip from Aftermath, and more information about MADD Canada's School Assembly Program, is available on the Youth Services section of the MADD Canada web site at

Contact Information

  • To RSVP for this special screening or for more information, please contact:

    Deb Kelly
    MADD Canada
    Communications Manager
    Tel: 1-800-665-6233, ext. 240