SOURCE: Provision Interactive

Provision Interactive

June 04, 2013 08:00 ET

Provision Interactive Announces Partnership Agreement With Rite Aid for In-Store 3D Rewards Center

CHATSWORTH, CA--(Marketwired - Jun 4, 2013) - Provision Interactive Technologies, Inc. ("Provision"), a subsidiary of Provision Holding, Inc. (PINKSHEETS: PVHO), today announced that they've entered into a multi-year partnership with Rite Aid Corporation (NYSE: RAD) to install their proprietary 3D Reward Centers kiosks inside select Rite Aid stores. These kiosks generate eye-popping, 3D holographic videos as well as exclusive wellness+ information and Rite Aid promotions.

The first phase of implementation will begin with 200 Rite Aid stores in the Los Angeles and New York markets, following a completed pilot of 10 stores in these markets last year. Under the agreement, the first phase will include the integration of Rite Aid's wellness+ customer loyalty program, allowing wellness+ members to access their account details and load digital coupons to their cards for instant savings while in these select Rite Aid stores. Following the successful integration of wellness+ in Provision kiosks at 200 stores, the parties will work cooperatively to implement a phased rollout schedule for additional stores.

The 3D Reward Center kiosk contains Provision's patented and award-winning 3D holographic display, which has been proven to generate a great deal of attention from retail customers. Each unit also has a 2D interactive touch screen that provides consumers access to wellness+ information as well as Rite Aid promotions, rewards, coupons and product samples. Brand marketers will be able to showcase their products via 3D advertising and engage viewers via the interactive touch screen interface.

According to Craig Riner, Vice President of Marketing for Rite Aid, "These kiosks provide convenient access for our wellness+ members to better maximize the value they can get from our program, providing meaningful savings right at the point of purchase on featured products and services advertised on the ProVision network. They also represent another way we are trying to leverage technology in our stores to create a more engaging experience for our customers."

The kiosks are also able to print coupon offers, allowing Rite Aid and other advertisers to offer customers highly effective sales influencers at the point of purchase. The 3D holographic display projects videos in front of the screen without the need for any special glasses and without any discomforting eye stress.

"Our partnership with Rite Aid is a milestone for us and a value-add for Rite Aid customers," commented Curt Thornton, President & CEO of Provision. "Rite Aid customers will enjoy an engaging 3D holographic experience and be immediately rewarded with coupons, promotions, and other giveaways for both in-store products and wellness related local professional services, such as doctors, dentists, and optometrists."

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (PINKSHEETS: PVHO), is the leading purveyor of intelligent interactive 3D holographic display technologies, software, and integrated solutions for both commercial and consumer focused applications.

Provision's 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high-resolution videos into space detached from the screen, without any special glasses. Provision is currently the market leader in true 3D consumer advertising display products being implemented by innovative, consumer-focused Fortune 1000 companies.

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