SOURCE: Provision Interactive

Provision Interactive

February 23, 2011 08:45 ET

Provision Interactive Takes Giant Step in 3D Customer Innovation With Mobile Barcodes

Quick Response (QR) Barcodes Will Allow Consumers Immediate Access to 3D Digital Information Using Their Mobile Phones

CHATSWORTH, CA--(Marketwire - February 23, 2011) - Provision Interactive Technologies, Inc. ("Provision"), a subsidiary of Provision Holding (OTCBB: PVHO), announced today that it has enhanced the capability of its 3D holographic display platform by incorporating the very latest in Quick Response (QR) mobile code technology. QR technology can be used to disseminate more information about products and services to consumers quickly inside the retail store environment. This initiative makes Provision the first 3D digital media company to utilize barcode technology to disseminate real time information on products and services to customers.

Quick Response (QR) Codes are mobile, readable bar codes that can store phone numbers, URLs, email addresses and all other types of alphanumeric data. Simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL. But it doesn't stop there -- a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately.

"We are excited to announce the integration of this new technology with our 3D platform, as we continue to meet the evolving needs of our clients," said Provision CEO Curt Thornton. "Traditional advertising cannot accurately measure consumers' interaction with a brand or publisher. With 3D and our QR codes, clients can easily measure consumer interaction, allowing our clients to make immediate changes to their campaigns. This technology can significantly increase advertising ROIs."

With the integrated technologies, consumers can now interact with a floating 3D hologram, and use their mobile phones to scan a code to get more information, to see the product from another viewpoint, and even to print a coupon.

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTCBB: PVHO), is the leading purveyor of intelligent interactive 3D holographic display technologies, software, and integrated solutions for both commercial and consumer focused applications.

Provision's 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high resolution videos into space detached from the screen, without any special glasses. Provision is the recipient of the 2010 Frost & Sullivan 3D Holographic Display Product of the Year Award.

Provision is currently the market leader in true 3D consumer advertising display products being implemented by innovative, consumer-focused Fortune 1000 companies.

For more information, please visit Provision at www.provision.tv

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