SOURCE: Proximiant

Proximiant

October 09, 2012 12:42 ET

Proximiant™ Announces New Features to Help Retailers Deliver Full Digital Receipts to Consumers' Smartphones

MOUNTAIN VIEW, CA--(Marketwire - Oct 9, 2012) - Proximiant™ (www.proximiant.com), creator of a new shopping tool that blends online convenience with in-store retail purchasing, today introduced new features that will allow Android and Apple smartphone users to receive digital receipts at retail stores with Proximiant transceivers.

Proximiant app users with Near Field Communication (NFC)-enabled devices can digitally capture a receipt from the point-of-sale simply by tapping their phones to a transceiver at the check-out counter. For mobile devices without NFC, consumers can use the mobile camera feature to scan a unique QR code displayed on the transceiver at each transaction and load a digital receipt.

"These new features enhance our breakthrough Touch and Go™ technology that allows retailers to seamlessly provide mobile receipts to shoppers without invading their privacy," said Fang Cheng, CEO and founder of Proximiant. "Now, users without NFC-enabled devices can scan their phones and receive full digital receipts faster and easier. This is part of the Proximiant mission -- to continue building a successful mobile platform that maintains utility and value, while remaining shopping-centric."

Proximiant's proprietary technology offers a frictionless way for retailers to send mobile receipts directly to customer smartphones at the point of purchase. The application helps consumers better organize their purchases without experiencing the uncertainty that usually accompanies the transmittal of sensitive personal information. For retailers, Proximiant helps them stay in front of customers, even after they've bought their items and left the stores. 

Proximiant is currently working with more than a dozen major retailers in North America to bring its digital receipt technology in stores. The company has recently closed a round of funding that will help bring the technology to more retailers that are looking to increase customer loyalty. Investors include the Dabah family, Inventec Appliances Corporation (IAC) and Tom Chiu of Sand Hills Angels.

"Having a digital receipt without being forced to provide an email address or phone number is a very powerful idea that will transform this space," said Mac Dabah, lead investor. "Because of my family's history of success in the apparel and retail industries, I've seen firsthand just how difficult it is for retailers to stay in touch with the customer. Proximiant provides an amazing solution that is easily implementable, scalable, and very affordable without the complication of system integration."

About Proximiant
Proximiant™ is a Mountain View, California-based company and a leader in Touch and Go™ mobile receipts and targeted CRM. The company's patent-pending technology allows shoppers to get digital receipts beamed directly to their mobile phones without having to provide their email address or phone number. This less-invasive solution has a built-in CRM and mobile marketing platform for retailers to effectively launch loyalty programs, marketing campaigns, new product announcements, customer surveys, daily specials and more. Proximiant easily integrates into existing POS systems in minutes and will drive store traffic (in-store and online), loyalty and sales while improving the shopping experience.

For more information, please visit: http://www.proximiant.com.

About the Dabah Family
The Dabah Family has over 40 years of experience in the fashion and retail industries with a strong heritage of innovation including leadership in proprietary brands and multi-level designer collaborations. The Dabah's have deep ties in the retail, fashion, and designer space globally.

About Inventec Appliances Corporation
Inventec Appliances Corp. (IAC) is a global leader in smart handheld devices and internet appliance solutions, specializing in multimedia, broadband and wireless technology convergence. With integrated engineering design and manufacturing capabilities, IAC provides world-renowned customers innovative products and solutions to address the latest high-potential market trend -- connected anytime and anywhere. Headquartered in New Taipei Industrial Park, New Taipei City, Taiwan, IAC is a 100% owned subsidiary of Inventec Corporation.