Proximity Canada

Proximity Canada

November 15, 2010 13:45 ET

Proximity Canada Augments Strategy and Insights Group With Social and Digital Communications Expert

David Jones Steps in to Newly Created Role of Vice-President, Social Strategy

TORONTO, ONTARIO--(Marketwire - Nov. 15, 2010) -

Editors Note: There is a photo associated with this press release.

Social media and digital communications expert David Jones has joined Proximity Canada's Strategy and Insights group in the newly created role of Vice-President, Social Strategy effective today. Jones recently left Hill & Knowlton Toronto where he was Vice-President and Group Leader, Digital Communications and part of the agency's global digital team.

"Behaviour in the social sphere increasingly continues to define our clients' brands and the interaction consumers have with them," says Andrew Bailey, President and CEO, Proximity Canada. "As an agency, we're committed to building on our existing strength in this area to meet their ever-evolving needs. We're very pleased to welcome Dave to the Proximity family."

Jones brings over 18 years of public relations, marketing and communications expertise to Proximity Canada. A leader in the Canadian social sphere, he has made it his ongoing priority to explore the relationship and convergence of public relations and social media.

Working on both the client and agency sides of the business has proven to be a great asset for Jones in unearthing the opportunities and challenges in the space. He has worked on developing social media strategies for many high-profile clients including Hewlett-Packard, Molson, Motorola, Waterfront Toronto, Ontario Cabinet Office and [yellowtail] wines.

"Inter-disciplinary collaboration is the engine that drives social media success at the agency level," explains Jones on his blog DaveJones.ca. "I'm honoured and grateful to become a part of such a prestigious agency at such an important time in their history."

About Proximity Canada

Proximity Canada is a leading relationship, direct marketing and interactive services agency. Proximity's four core marketing disciplines are Direct, Interactive, Promotions/Event marketing and Data Analytics. Proximity Canada is a wholly-owned division of BBDO Canada, part of BBDO Worldwide, the most awarded agency network in the world according to The Gunn Report and the first ever Network of the Year at Cannes.

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