SOURCE: Public Relations Society of America (PRSA)

June 06, 2008 14:15 ET

PRSA Announces 2008 Best of Silver Anvil Award Winner

Little Caesars Veterans Program Receives Top Honors at Annual PR Event

NEW YORK, NY--(Marketwire - June 6, 2008) - The 2008 Best of Silver Anvil Award was presented by the Public Relations Society of America (PRSA) to Little Caesar Enterprises for its innovative Little Caesars Veterans Program, which provides business ownership opportunities to veterans. The program was created to thank veterans for their service and to provide them with options when they transition to civilian life or seek a career change. The announcement was made last night during PRSA's annual Silver Anvil Awards Evening, held at the Equitable Tower in New York City.

The winning campaign was selected as the best of the 108 public relations programs nominated for a Silver Anvil Award, the icon of public relations practice. There were 875 entries total.

On hand from Little Caesar Enterprises to accept the award were: David Scrivano, president; Linda Jaworski, senior vice president, marketing; and Kathryn Oldham, director of communications. Also on hand were U.S. veterans and Little Caesars franchisees Patricia Evans and Robert Jones. Through an integrated campaign, a unique program was developed relying heavily on public relations to launch it and create awareness of the program.

"More than one million Americans have served overseas since 9/11, and the Little Caesar's Veterans Program has helped them rebuild their civilian lives when they returned," said Jeffrey Julin, PRSA chair & CEO. "This winning program has blended patriotism with entrepreneurship in a stellar example of best practices warranting the profession's top honor of the year -- congratulations."

The Little Caesars Veterans Program, established Nov. 11, 2006, was inspired by Army Staff Sgt. Robbie Doughty, who lost his legs serving in Iraq. After getting to know Doughty, Little Caesars founder and Chairman Michael Ilitch, a former Marine, wanted to do more. So he challenged the Little Caesars management team to create a program that would help more veterans get into business for themselves. The program offers honorably discharged, service-disabled veterans who qualify as Little Caesars franchisees a benefit of up to $68,000. Honorably discharged, non-service-disabled veterans who qualify as Little Caesars franchisees are eligible for a benefit of $10,000.

"The Little Caesars Veterans Program reflects Little Caesars' long tradition of giving back," said Kathryn Oldham, director of communications, Little Caesar Enterprises, Inc. "Many people have contributed to its success, and we hope corporate leaders from other companies will see that programs can be created to make a difference for veterans. We're honored that the Little Caesars Veterans Program has been recognized with this distinguished award."

"The Little Caesars Veterans Program truly represents the best in public relations because it demonstrates how good corporate citizenship is good public relations and also good for business," said Sherry Goldman, 2008 Honors and Awards Committee chair and president of Goldman Communications Group. "It is an exemplary program. We're proud to be able to recognize their effort with our Best of Silver Anvil award."

The Silver Anvil awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. To date, more than 1,200 organizations have received Silver Anvil awards for excellence in strategic public relations planning and implementation. For a complete list of all 2008 Silver Anvil winners, click here (http://www.prsa.org/awards/silverAnvil/2008%20SA%20Award%20Winners.html); for a complete list of Silver Anvil Award of Excellence winners, click here (http://www.prsa.org/awards/silverAnvil/2008%20SA%20AOE%20Winners.html).

Little Caesar Enterprises, Inc., based in Detroit, is the nation's largest carry-out pizza chain. For more information about Little Caesars, The Little Caesars Veterans Program and available franchise opportunities and markets, visit www.LittleCaesars.com or call (800) 553-5776.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 296 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.

To view online, visit http://media.prsa.org/article_display.cfm?article_id=1180

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