public relations society awards


March 02, 2010 10:58 ET

PRSA New York's 2010 Big Apple Awards to Be Held May 27, 2010 at the Historic Hudson Theater, Millennium Broadway

Early Entry Deadline Extended to Tuesday, March 2nd, Late Entry Friday, March 12th

NEW YORK, NY--(Marketwire - March 2, 2010) -  


  • PRSA-NY Announces 2010 Big Apple Awards to be hosted at the historic Hudson Theatre, Millennium Broadway in New York City
  • 23rd Annual Big Apple Awards ceremony honors public relations professionals from Tri-State Area
  • Early entry deadline extended to Tuesday, March 2nd, 2010
  • Late entry deadline set for Friday, March 12th, 2010

The New York Chapter of the Public Relations Society of America (PRSA) is calling all public relations professionals from the New York Tri-State Area to enter the 23rd Annual Big Apple Awards. The awards ceremony, which recognizes outstanding programs created and executed in 2009, will take place on Thursday, May 27, 2010.

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Today, a Big Apple Award is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities.

The 2010 Big Apple Awards competition is open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2009 and implemented anywhere in the world. Most or all of the strategic work on the programs should have been performed by professionals in the Tri-State Area.

"Winning a Big Apple Award is the highest honor for a public relations practitioner in the New York Area," said Irene Maslowski, President of PRSA New York and President of Maslowski and Associates Public Relations. "This is an opportunity to showcase the incredible talent and abilities of practitioners in our profession as well as the valuable work that we provide on a daily basis for our clients. This is one of the toughest peer-judged awards that highlights career achievements as well as identifies future stars of public relations. It truly is a gathering of the profession's best and brightest and their most impactful campaigns."

This year's categories have been expanded to allow more practitioners the opportunity to enter the award competition. An award recipient from each category is eligible for the illustrious "Best of the Best" award. Award categories include:

Campaign Division Categories

  • Community Relations
  • Reputation & Brand Management
  • Events & Observances
  • Public Service
  • Public Affairs
  • Marketing Consumer Products
  • Marketing Consumer Services
  • Marketing Business-to-Business
  • Global Communications
  • Crisis Communications
  • Issues Management
  • Internal Communications
  • Investor Relations
  • Multicultural Public Relations
  • Integrated Communications
  • New Media/Social Media Campaign
  • Corporate Social Responsibility

Single Item Division

  • Annual Reports
  • Brochure
  • Newsletter/Magazine
  • Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution)
  • Use of Internal Video
  • Public Service Announcement (Print & Video)
  • Website (New or Newly Designed)
  • Innovation & Technology

The early entry deadline has been extended to Tuesday, March 2nd, 2010. The entry fee is $250 for PRSA members and $295 for non-members. Late entries will be accepted until noon Friday, March 12, if accompanied by a late fee of $75.

The Public Relations Society of America, New York City Chapter, ( is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

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