SOURCE: PRSA - Silicon Valley

March 27, 2007 13:08 ET

PRSA North Pacific District Conference Slated for May 17-18 at Golden Gate University in San Francisco

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 27, 2007 -- There's no doubt about it, the 2007 PRSA North Pacific Conference is a golden opportunity for public relations practitioners looking for the professional development opportunity of the year -- "The Golden Gateway to the Global Village" at Golden Gate University in San Francisco on May 17-18.

The event begins on Thursday, May 17, with an evening networking reception at the California Historical Society. On Friday, May 18, the day will begin with registration, continental breakfast and networking, followed by keynote and break-out sessions.

Presenters and panelists will cover topics such as:

--  International public relations ("Working in a Global Village" with Dr.
    Bill Warner, VTM Inc.; "Expanding the News Lens through Ethnic Media" with
    Sandy Close of New America Media; and "Experience in Other Cultures and
    Countries" with David McCulloch, Text 100).
--  New technology and tools for improving public relations ("Using New
    Technology to Boost Your PR Efforts" with Howard Solomon of Rudder Finn and
    "How PR Professionals Can Participate in the New Media World," a panel
    discussion featuring David Spark of Spark Media Solutions, Chris Peterson
    of Chautauqua Communications and Gary Bolles of Microcast).
--  Sustainability practices and communication ("Driving the Adoption of
    Sustainability Practices" with Mike Riley, APR, Riley Research Associates
    and "Sustainability Communications: The Transparency of New Business" with
    Marianne Allison and Brandy Bishop, Waggener Edstrom).
Other sessions will focus on leveraging technology using the Internet for research measurement, media list development, reaching and influencing constituencies, issues of ethics in PR, marketing to diverse audiences, media relations, career development opportunities and much more. The PRSA North Pacific District Conference is sponsored by the San Francisco and Silicon Valley chapters of PRSA.

In the morning keynote session, Tom Rosensteil, Director of the Excellence in Journalism Project, will speak about the "State of American Journalism." PRSA President Rhoda Weiss, APR, Fellow PRSA, will address the "global alliance" of PR practitioners during lunch on Friday, May 18 and the day will conclude with a session on media relations by dynamic "media maven" Margo Mateas.

"We hope to provide PR professionals with new knowledge, insight and ideas that can enhance their professional capabilities," says Hatti Hamlin, APR, conference co-chair. "This is one of the best networking and development opportunities for PR practitioners on the West Coast, and an exceptional weekend with many activities in the fun-filled city of San Francisco."

Come and join practitioners from eight states and 16 PRSA chapters at the premier West Coast professional development opportunity of 2007. Be sure to book your hotel early because it's "Bay to Breakers" weekend. Special PRSA room rates are available at Cathedral Hill Hotel or the King George Hotel.

Early registration ends April 17, with member rates of $125, and $195 after the early registration deadline, so register early at

Contact Information

    John Mitchell, APR
    Communications Coordinator
    Eugene Water & Electric Board
    Email Contact