May 24, 2010 13:53 ET

PRSA-NY Announces Finalists and Award Honorees for 2010 Big Apple Awards

NEW YORK, NY--(Marketwire - May 24, 2010) -  PRSA-NY, ( the New York Chapter of the largest professional organization for public relations practitioners, announced today finalists and award honorees for the 23rd Annual Big Apple Awards.

"The outstanding work highlighted this year not only reflects the first-rate quality for which this community is known, but also signals a clear commitment to industry excellence and peer acknowledgement among the New York-area PR community," said Big Apple Awards Chair and PRSA-NY President-elect, Sandra Fathi.

Winners and honorable mentions will be recognized at the Hudson Theatre, Millennium Broadway Hotel on Thursday, May 27, 2010. Overall winners for Best Use of Research and Best of the Best will also be awarded. In addition, several award recipients will be honored for their commitment to the PR industry, including: James E. Lukaszewski, ABC, APR, Fellow PRSA, John W. Hill Award; Deborah Radman, APR, Fellow PRSA, Dorf Award; and Grace T. Leong, APR, President's Award.

Finalists include 32 companies in 52 categories:

Entry Title Client Company Submitting Entry
Accenture Corporate Website Redesign Accenture Accenture
Attracting, Retaining, and Engaging Achievement Addicts Carmichael Lynch Spong Carmichael Lynch Spong
A Bank Branch in Your Pocket Thanks to Mobile Banking Bank of America Emanate PR
Big News in the World of Mini's -- The Launch of Colgate Wisp Colgate - Palmolive Cohn & Wolfe
Boehringer Ingelheim Healthy Families Campaign Boehringer Ingelheim Pharmaceuticals, Inc. GolinHarris
Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem Las Vegas Sands Corp. GolinHarris
Brushing up on Mobile: Sherwin-Williams ColorSnap iPhone App Sherwin-Williams Carmichael Lynch Spong
Building a Consumer Voice: Development of Life on Crypton Blog Crypton Fabrics Inc. Carmichael Lynch Spong
Candy Land's Sweet 60th Birthday Celebration Hasbro Coyne Public Relations
Capturing the State of the Nation's Brain Health Martek Biosciences Carmichael Lynch Spong
Changing The Conversation Harrah's Entertainment MWW Group
Crohn's Advocate: Connect. Educate. Empower. UCB Inc. Biosector 2
"Drive with a Smile" Palisades Highway Art Gallery Palisades Insurance MWW Group
Free Resumes for the Masses FedEx Office Ketchum
The Goodyear Fuel Max Challenge -- Going the Extra Mile The Goodyear Tire & Rubber Co. Coyne Public Relations
Hennessy Salutes a Moment in History Hennessy 44 (Moet Hennessy USA) MS&L Woldwide
"Hickory Farms: Tradition Reinvented with Emanate" Hickory Farms Emanate PR
Hit your CML Target with Kareem Abdul-Jabbar Novartis Pharmaceuticals Ruder Finn, Inc.
Home Has a New Address: The Launch of Bank of America Home Loans Bank of America Home Loans Emanate PR
Iams Home 4 the Holidays Continues its Misson to Save the Lives of Homeless Pets Iams PainePR
Increasing "FLUency" - A Team Approach to Protect Children Against Influenza National Foundation for Infectious Diseases Alembic Health Communications
Introducing nook...and Igniting an eBook Reader Revolution Barnes and Noble, Inc. Fleishman-Hillard, Inc.
It's about choices North Shore - LIJ Health System North Shore - LIJ Health System
Kodak Makes the World a Little Brighter Kodak Ketchum
Let's Connect: Introducing Time Warner Cable's Mission & Values Time Warner Cable Time Warner Cable
"Life...Supplemented" - A Consumer Wellness Campaign CRN Foundation CRT/tanka
March of Dimes Prematurity Awareness March of Dimes Foundation D S Simon Productions
MATADOR by Jack Link's Bold Move into Action Sports Jack Link's Beef Jerky Carmichael Lynch Spong
Meet The Breeds American Kennel Club American Kennel Club
Monopoly U.S. National Championship Event Hasbro, Inc. Hunter Public Relations LLC
Morocco: Richard Bangs "Quest for the Kasbah" Moroccan National Tourist Office Spring O'Brien & Co, Inc.
New York's Accountancy Reform Law New York State Society of CPA's (NYSSCPA) New York State Society of CPA's (NYSSCPA)
Paving the Way to M&A: Trade Media PR Supports Key Business Objectives Antenna Software Articulate Communications
POPmoney : Generating "POP" for a New Person-to-Person (P2P) Payments Service Cash Edge Inc. Zer0 to 5ive
A Prescription for Change: Communicating the Safety Platform Medco Health Solutions, Inc. Coyne Public Relations
PSA Campaign for S.T.A.N.D. (Start Taking Action Now for Diabetes) sanofi-aventis U.S. Euro RSCG Life PR
Regus NYC Lead Generation Camaign Regus Affect Strategies
Ronald McDonald House Charities/HACER-NY Tri-State Chapter Ronald McDonald House New York d'exposito & Partners
Royal Caribbean: 'Online Oasis' Royal Caribbean International Weber Shandwick
"Salt 101" Spices Up Diamond Crystal Salt Cargill Carmichael Lynch Spong
Saving Marine Wildlife with Dawn's 'Everyday Wildlife Champions' P&G Dawn MS&L Worldwide
Searing Calphalon Unison in the Heads and Hearts of America's Goddesses Calphalon Carmichael Lynch Spong
Solvay Cares Scholarship Solvay Pharmaceuticals, Inc. Ruder Finn, Inc.
Stepping Up to the Plate: Cohn & Wolf Hits Home Run with 2009 World Baseball Classic World Baseball Classic Inc with Major League Baseball Cohn & Wolfe
A "Stimulus" For Sales: Using Traditional and Social Media to Increase Adoption of Tax-Free Commuter Benefits Transit Center Makovsky + Company
That's INGENIOUS! Challenge iRobot Corporation Fleishman-Hillard, Inc.
The Jersey Shore Store The New Jersey Division of Travel & Tourism Brushfire, Inc.
The Pandemic Challenge: Boosting Awareness and Action Against Seasonal Influenza National Foundation for Infectious Diseases Alembic Health Communications
Turning "Spot a Mom" Campaign into a Social Media Movement MWW Group
Turning a Stylish Mix of Form & Function into Sales Success for Oral-B's Pulsonic P&G/Oral-B Pulsonic MS&L Worldwide
Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device Volkswagen of America MWW Group

Tickets to the reception are on sale through today for $195 each. Please reserve tickets online at For further information call PRSA-NY at 212-228-7228. Onsite registration is available after May 24 for an additional charge.

Sponsors for this year's Big Apple Awards include Platinum Sponsor, newscast; Gold Sponsors, Chandler Chicco Companies, Euro RSCG Worldwide PR, Fleishman-Hillard, Inc., Hunter Public Relations, Ketchum, MS&L, MWW Group;  Silver Sponsors, BizBash, Carmichael Lynch Spong, CRT/tanaka, Emanate PR, Germinder & Associates, Inc., GolinHarris, Makovsky + Company, Ruder Finn, Inc.

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