May 10, 2011 10:53 ET

PRSA-NY Announces Finalists for 2011 Big Apple Awards

NEW YORK, NY--(Marketwire - May 10, 2011) - The New York Chapter of the Public Relations Society of America today announced the finalists for the 24th Annual Big Apple Awards.

"The outstanding entries we received this year highlight the best and brightest of the public relations profession," said Harry Zlokower, Big Apple Awards Chair and President of Zlokower Company. "A Big Apple is one of the toughest peer-judged awards in the industry and we saw many exceptional campaigns this year."

Winners and honorable mentions will be recognized at the Hudson Theatre, Millennium Broadway Hotel on Thursday, May 26, 2011. Overall winners for Best Use of Research and Best of the Best will also be awarded. In addition, winners of this year's John W. Hill, Philip Dorf and President's Awards will be honored for their commitment to the PR industry.

The PRSA-NY is pleased to announce 55 finalists in 34 categories:

2010 Celebrity Bowling Hall of Fame Campaign: MWW Group for Bowling Proprietors Association of America (BPAA)

2010-2011 Faces of Influenza Campaign: Cooney/Waters Group for American Lung Association

AIDS Treatment for Life International Survey (ATLIS 2010): Cohn & Wolfe for Merck & Co., Inc.; International Association of Physicians in AIDS Care Roadmap to Car Shopping Success: GolinHarris for

BAND-AID® Hits the Runway with Hurt Couture: RF|Binder Partners for BAND-AID® Brand, Johnson & Johnson Consumer Products Companies, Inc.

Bank of America Helps Consumers 'Get Back Money, Time and Peace of Mind' for the 2010 Holiday Season: Emanate for Bank of America

Bank of America: Sustaining Homeownership for Multicultural Communities: Emanate for Bank of America

Becoming a Small Business Champion: Access Communications for Intuit, Inc.

Beyond NYC's Borders - Attracting Attention for FreshDirect: Weber Shandwick for FreshDirect One Mission, One Voice: Coyne Public Relations for

Bringing Energy Efficiency into Focus with Trane: Carmichael Lynch Spong for Trane

Centrum® Inspires Women to Love Feeling Healthy and Energized: Ketchum for Pfizer Consumer Healthcare

Cheers to 125 Years! Dr Pepper Commemorates More than a Century of Success: Ketchum for Dr Pepper Snapple Group

Cutting the Cords: Launching a Company; Creating a Category: Weber Shandwick for Powermat

Dealnews Steals the Holiday Shopping Media and Consumers Buy It: Affect Strategies for Dealnews

Disney Parks Celebrates the Volunteer Spirit with "Give a Day. Get a Disney Day.": Coyne Public Relations for Disney Parks

FedEx Charges Up Route 66: FedEx Brings Electricity to the Great American Road: Ketchum for FedEx

FedEx Offers A "Peak" Into its Biggest Holiday Season in History: Ketchum for FedEx

FedEx Panda Express - "Panda-monium" Takes Flight: Ketchum for FedEx

Gillette Fusion ProGlide Launch: Turning Skeptics into Believers: Porter Novelli for Gillette

Going Green with Employee Self Service: North Shore-LIJ Health System

Head & Shoulders Polamalooza: How the NFL "Hair King" Got "Guy's Guys" to Embrace the Quest for Fuller, Thicker Hair: Marina Maher Communications for Procter & Gamble

Inspiring Boomers to Create "Beautiful Minds": Carmichael Lynch Spong for Martek Biosciences

Jell-O "Give it a Giggle" Tour Spreads Happiness Across America: Hunter Public Relations for JELL-O

Launching Allure of the Seas: Weber Shandwick for Royal Caribbean International

Leadership & Expertise During the Financial Crisis: Hill & Knowlton & Deloitte for Deloitte Banking

Let There Be Love: New Year's Eve Campaign: Current for Waterford Crystal

Life...supplemented: A Consumer Wellness Campaign: CRT/tanaka for CRN

Milk-Bone Shows the World "Through a Dog's Eyes": Coyne PR for Del Monte Foods

Mobilizing Trusted Community Stakeholder and Grassroots Support in Los Angeles to Address Infectious Disease Threat Among Hispanic Adolescents: Cooney/Waters Group for Sanofi Pasteur in collaboration with Eastmont Community Center

Not Such Easy Going in the Big Easy: Weber Shandwick for New Orleans Convention & Visitors Bureau

Nuclear Fuel Recycling: An International Webcast and Discussion: RF|Binder Partners for AREVA

One Young World: Euro RSCG Worldwide PR

PR Newswire's Brand Repositioning: Engage Opportunity Everywhere: PR Newswire

Project CHEDDAR EXPLOSION: The Launch of KRAFT Macaroni & Cheese CHEDDAR EXPLOSION: Hunter Public Relations for KRAFT Macaroni & Cheese Dinner

Quickie Makes a Name for Green Cleaning: Zeno Group for Quickie Manufacturing Corporation

Race with Insulin™: Novo Nordisk Dashes to Differentiate its Insulin Portfolio: Marina Maher Communications for Novo Nordisk

Rebranding the CFCareForward Scholarship: Ruder Finn for Abbott

Repositioning Printing for the Digital Age: The Launch of HP ePrint: Porter Novelli for HP

Restoration Jamaica: Overcoming a Crisis...Protecting Brand Perception: Ruder Finn for Jamaica Tourist Board

Samsung Mobile Makes the Smartphone Brilliant with the Launch of the Galaxy S in the U.S.: MWW Group for Samsung Telecommunications America

Separating Flu Facts from Fiction: One Strong Voice in the Fight against Childhood Influenza: Alembic Health Communications for National Foundation for Infectious Diseases

Smell Like a Man, Man Campaign: Old Spice Rides Horse Into History: PainePR for Old Spice and Wieden+Kennedy

Starbucks Coffee Company Earth Month: Edelman Public Relations for Starbucks Coffee Company

Take the Hard Clean Out of Hard Floors - Media Relations Campaign to Support BISSELL Product Launch: CRT/tanaka for BISSELL Homecare Inc.

The 'Omni Understands' Meeting & Events Social Media Campaign: Affect Strategies for Omni Hotels & Resorts

The Regal Remix: Flipping the Script to Reach a Younger Prospect: Cohn & Wolfe for Buick

The Stoop Life Movement: Ketchum & Ketchum Digital for ABSOLUT® VODKA

Time to Talk CARDIO: Porter Novelli for Merck

U by Kotex*: The Story of How PR Blew Up a Category, Abolished Euphemisms, and Gave Women a Voice: Marina Maher Communications for U by Kotex*, from Kimberly-Clark Corporation

Weight Watchers PointsPlus Launch: Weber Shandwick for Weight Watchers

What's in Your Genes? Medco forges a pathway to personalized medicine: Coyne Public Relations for Medco Health Solutions Inc.

Tickets to the reception are on sale through Friday, May 20, 2011 for $225 each. Please reserve tickets online at For further information call PRSA-NY at (212) 228-7228.

Sponsors for this year's Big Apple Awards include Diamond sponsor Newscast US, Gold sponsors Ketchum and Hunter Public Relations and Bronze sponsors Germinder & Associates and CRT/Tanaka.

To showcase your brand at this year's awards, contact Sponsorship Committee Chair Lea-Ann Germinder at or visit


The Public Relations Society of America New York City Chapter ( is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

Contact Information

  • Contact:
    Chi-Chi Millaway
    Account Executive
    KCSA Strategic Communications
    Tel: (212) 896-1269