May 27, 2011 09:00 ET

PRSA-NY Celebrates 24th Annual Big Apple Awards

Ketchum Wins "The Best of the Best" for "Centrum® Inspires Women to Love Feeling Healthy and Energized"; Prestigious John W. Hill Award Presented to E. Ronald Culp

NEW YORK, NY--(Marketwire - May 27, 2011) - Public relations and communications professionals gathered last night to celebrate the 24th Annual Big Apple Awards. Special guest hosts Michelle Charlesworth and Joe Torres of WABC-TV assisted in awarding 34 BigApple Awards and 21 Honorable Mentions. Held annually, the awards ceremony presented by the New York Chapter of the Public Relations Society of America (PRSA-NY, recognizes excellence in public relations. The dinner was held at the Hudson Theatre, Millennium Broadway Hotel.

"The Big Apple Awards highlight the exceptional work of New York area public relations professionals," said PRSA-NY Big Apple Awards Chair Harry Zlokower. "The winners and honorable mentions represent the best and brightest campaigns in the industry."

Ketchum accepted the prestigious TheBest of the Best award for the "Centrum® Inspires Women to Love Feeling Healthy and Energized" campaign in the Marketing Consumer Products: Healthcare category. The award for Best Use of Research,Measurement, and Evaluation was presented to Edelman Public Relations in the Corporate Social Responsibility: Business category for its campaign titled "Starbucks Coffee Company-Earth Month."

At the event, three individuals were honored with special awards for their contributions, leadership and accomplishments:

  • The John W. Hill award was presented to E. Ronald Culp, Partner and Managing Director, Ketchum, for his demonstration of leadership in the practice of public relations and the highest standards of ethical conduct.
  • The Philip Dorf Award was presented to Leslie E. Gottlieb, Director of Communications, Lighthouse International, for outstanding accomplishments in mentoring PR practitioners and students.
  • The President's Award was presented to Karen J. Arthur, President, KA Communications, for outstanding service and contributions to PRSA-NY.

The 2011 Big Apple Awards competition was open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2010 and implemented anywhere in the United States. To qualify, professionals in the Tri-State Area had to perform most or all of the actual work on the programs. The panel of judges was comprised of experienced, senior level public relations practitioners, representing a broad range of disciplines. A complete list of winners follows.

2011 Big Apple Winners

Community Relations: Business Products & Services
Mobilizing Trusted Community Stakeholder and Grassroots Support in Los Angeles to Address Infectious Disease Threat Among Hispanic Adolescents, Cooney/Waters Group

Reputation & Brand Management: Business
Beyond NYC's Borders - Attracting Attention for FreshDirect, Weber Shandwick

Reputation & Brand Management: Government, Associations & Non-Profit Organizations
Life...supplemented: A Consumer Wellness Campaign, CRT/tanaka

Events & Observances (One to Seven Days): Business
Jell-O "Give it a Giggle" Tour Spreads Happiness Across America, Hunter Public Relations

Events & Observances (More Than Seven Days): Business
FedEx Panda Express - "Panda-monium" Takes Flight, Ketchum

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations
One Young World, Euro RSCG Worldwide PR

Public Service (formerly Cause-Related Marketing): Business
Time to Talk CARDIO, Porter Novelli

Public Service (formerly Cause-Related Marketing): Government, Associations & Non-Profit Organizations
Separating Flu Facts from Fiction: One Strong Voice in the Fight against Childhood Influenza, Alembic Health Communications

Public Affairs: Business Products & Services
FedEx Charges Up Route 66: FedEx Brings Electricity to the Great American Road, Ketchum

Marketing Consumer Products: Healthcare
Centrum® Inspires Women to Love Feeling Healthy and Energized, Ketchum

Marketing Consumer Products: Technology
Cutting the Cords: Launching a Company; Creating a Category, Weber Shandwick

Marketing Consumer Products: Food, Beverage & Hospitality
Project CHEDDAR EXPLOSION: The Launch of KRAFT Macaroni & Cheese CHEDDAR EXPLOSION, Hunter Public Relations

Marketing Consumer Products: Packaged Goods
Gillette Fusion ProGlide Launch: Turning Skeptics into Believers, Porter Novelli

Marketing Consumer Products: Non-Packaged Goods
Take the Hard Clean Out of Hard Floors - Media Relations Campaign to Support BISSELL Product Launch, CRT/tanaka

Marketing Consumer Products: Other
U by Kotex*: The Story of How PR Blew Up a Category, Abolished Euphemisms, and Gave Women a Voice, Marina Maher Communications

Marketing Consumer Services: Travel, Tourism & Hospitality
Disney Parks Celebrates the Volunteer Spirit with "Give a Day. Get a Disney Day.", Coyne Public Relations

Marketing Consumer Services: Healthcare
Rebranding the CFCareForward Scholarship, Ruder Finn

Marketing Consumer Services: Financial Services
Bank of America Helps Consumers 'Get Back Money, Time and Peace of Mind' for the 2010 Holiday Season, Emanate

Marketing Consumer Services: Other
FedEx Offers A "Peak" Into its Biggest Holiday Season in History, Ketchum

Marketing Business-to-Business: Professional & Financial Services
Leadership & Expertise During the Financial Crisis, Hill & Knowlton

Marketing Business-to-Business: Products
Becoming a Small Business Champion, Access Communications

Global Communications
AIDS Treatment for Life International Survey (ATLIS 2010), Cohn & Wolfe

Crisis Communications: Government, Associations & Non-Profit Organizations
Not Such Easy Going in the Big Easy, Weber Shandwick

Internal Communications: Government, Associations & Non-Profit Organizations
Going Green with Employee Self Service, North Short-LIJ Health System

Multicultural Public Relations: Business Roadmap to Car Shopping Success, GolinHarris

Multicultural Public Relations: Government, Associations & Non-Profit Organizations
2010 Celebrity Bowling Hall of Fame Campaign, MWW Group

Integrated Communications: Consumer Products & Services
Smell Like a Man, Man Campaign: Old Spice Rides Horse Into History, PainePR

Integrated Communications: Business-to-Business
PR Newswire's Brand Repositioning: Engage Opportunity Everywhere, PR Newswire

New Media/Social Media Campaign: Consumer Products & Services
The Stoop Life Movement, Ketchum & Ketchum Digital

New Media/Social Media Campaign: Business-to-Business
The 'Omni Understands' Meeting & Events Social Media Campaign, Affect

Corporate Social Responsibility: Business
Starbucks Coffee Company-Earth Month, Edelman Public Relations

Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution)
Inspiring Boomers to Create "Beautiful Minds", Carmichael Lynch Spong

Website (New or Newly Designed)
Time to Talk CARDIO, Porter Novelli

Innovation & Technology
Nuclear Fuel Recycling: An International Webcast and Discussion, RF|Binder

About PRSA-NY's Big Apple Awards
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Superior communications programs solve problems, change opinions and create opportunities. The Big Apple Awards program seeks to recognize communications professionals who have achieved the standards of excellence.

The Public Relations Society of America, New York City Chapter, ( is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, PRSA-NY Big Apple Awards, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

Contact Information

  • Contact:
    Chi-Chi Millaway
    Account Executive
    KCSA Strategic Communications
    Tel: (212) 896-1269