SOURCE: PRSA-NY

PRSA-NY

May 24, 2013 09:00 ET

PRSA-NY Celebrates 26th Annual Big Apple Awards Gala

Kowa Pharmaceuticals America & Eli Lilly With Makovsky Win "The Best of the Best"; NBC 4 New York's David Ushery Receives First Big Apple Award for Excellence in Journalism

NEW YORK, NY--(Marketwired - May 24, 2013) - Public relations and communications professionals gathered at the Mandarin Oriental Hotel last night for the 26th Annual Big Apple Awards Gala. David Ushery attended the event as the first ever award recipient of the Big Apple Award for Excellence in Journalism for his work in the industry including his current role as anchor/reporter, NBC 4 New York and host of The Debrief with David Ushery. Held annually, the awards gala presented by the New York Chapter of the Public Relations Society of America (PRSA-NY, www.prsany.org) recognizes excellence in public relations.

The event brought together more than 200 professionals to highlight outstanding strategies, tactics, results and individuals in the public relations and communications field. Attendees gathered to educate, celebrate and reward practitioners with some of the industry's highest honors.

"This was a fabulous night," said Lea-Ann Germinder, APR, president of Germinder and Associates and this year's president of PRSA-NY. "We had a wonderful program, in a wonderful location, to honor the best and brightest practices and professionals in the New York public relations community."

Kowa Pharmaceuticals America and Eli Lilly and Company with Makovsky accepted the Best of the Best Big Apple Award for its "USAGE Survey: Taking on America's Number One Killer" program. The award for Best Use of Research, Measurement and Evaluation, sponsored by the Institute for Public Relations, was presented to TogoRun with Bristol-Myers Squibb for the "SHE: The Untold Story of HIV" campaign.

Three individuals were honored with special awards for their contributions, leadership and accomplishments:

  • Paul J. Gennaro, senior vice president -- corporate communications and chief communications officer of AECOM, was awarded the most prestigious individual award, The John W. Hill Award. He earned it for his demonstration of the "trilogy" of leadership skills -- integrity and truth, soundness of policies and decisions viewed in the public interest and honest facts. This award was sponsored by Hill + Knowlton Strategies.
  • The Philip Dorf Award for PRSA-NY members who have an outstanding record of mentorship was presented to David M. Grant, founder and president of the LVM Group. This award was sponsored by the Dorf Family.
  • Emmanuel Tchividjian, senior vice president, executive director & chief ethics officer at Ruder Finn, was awarded The President's Award, honoring him for his commitment and contributions to the PRSA-NY Chapter.

The 2013 Big Apple Awards competition was open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2012 and implemented throughout the United States. For a campaign or program element to be eligible, most of the actual work had to be done by professionals in the tri-state area. All of the campaigns and program elements were judged by a panel of 55 judges comprised of experienced, senior level public relations practitioners, representing a broad range of disciplines. The complete list of 41 winners (39 plus the Best of the Best and Best Use of Research), follows:

2013 Big Apple Award Winners
Community Relations: Business Products & Services
Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions, Humana, Inc. with Coyne Public Relations

Reputation & Brand Management: Business
Save-A-Lot Shows Families How To Fuel Up For Less, Save-A-Lot with Carmichael Lynch Spong

Reputation & Brand Management: Government, Associations & Non-Profit Organizations
Love to the Rescue at Shriners Hospitals for Children, Shriners Hospitals for Children with MSLGROUP North America

Reputation & Brand Management: Campaigns with Budgets of $100,000 or Less
Banfield Pet Hospital State of Pet Health/Name Trends, Banfield Pet Hospital with Coyne Public Relations

Events & Observances (One to Seven Days): Business
Entenmann's Celebrates the 75th National Donut Day, Entenmann's with Freeman Public Relations

Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations
Fifth International Scientific Symposium on Tea & Human Health, Tea Council of the USA with Pollock Communications, Inc

Events & Observances (One to Seven Days): Campaigns with Budgets of $100,000 or Less
Arby's Introduces New Turkey Roasters, Arby's Restaurant Group, Inc. with Hunter Public Relations

Events & Observances (More Than Seven Days): Business
Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions, Humana, Inc. with Coyne Public Relations

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations
The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag', United States Olympic Committee with Cohn & Wolfe

Public Service: Business
Small Business Saturday, American Express OPEN with M Booth

Public Service: Government, Associations & Non-Profit Organizations
The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine, Partnership at Drugfree.org with CRT/tanaka

Public Service: Campaigns with Budgets of $100,000 or Less
Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Caribou Coffee Company with Ruder Finn

*Public Affairs: Business Products & Services
SHE: The Untold Story of HIV, Bristol-Myers Squibb with TogoRun (+ Best Use of Research)

Marketing Consumer Products: Healthcare
*USAGE Survey: Taking on America's Number One Killer, Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company with Makovsky (+ Best of the Best)

Marketing Consumer Products: Food, Beverage & Hospitality
Merrick Throws Dogs More Than A Bone With Real Food Revolution, Merrick Pet Care with Carmichael Lynch Spong

Marketing Consumer Products: Packaged Goods
Take A Load Off, Procter & Gamble with Citizen Paine

Marketing Consumer Products: Non-Packaged Goods
Philips Norelco Beard Wars, Philips Norelco with OneVoice

Marketing Consumer Products: Other
Canvas Lands' End Arrivals - First-Ever "Blog-Up Shop", Lands' End with M Booth

Marketing Consumer Products: Campaigns with Budgets of $100,000 or Less
Glidden and Emanate Encourage Bloggers to Test, Learn & Purchase Glidden Brilliance Collection Paint Testers Available at Walmart, Glidden with Emanate

Marketing Consumer Services: Travel, Tourism & Hospitality
Emanate and Celebrity Cruises Present 'A Taste of Modern Luxury', Celebrity Cruises with Emanate

Marketing Consumer Services: Other
Getting Savored on Consumers,' Restaurants' and Acquirers' Menus, Savored with 360 Public Relations

Marketing Consumer Services: Campaigns with Budgets of $100,000 or Less
Getting Savored on Consumers', Restaurants' and Acquirers' Menus, Savored with 360 Public Relations
Marketing Business-to-Business: Professional & Financial Services
Citi Builds Upon Its 200-Year Commitment to Enabling Urban Progress, Citi with Edelman

Marketing Business: Business-to-Business, Other
Shining the Spotlight on a World-Class Institution, Simon Graduate School of Business at the University of Rochester with Coyne Public Relations

Marketing Business-to-Business: Campaigns with Budgets of $100,000 or Less
Healthcare Real Estate Advisors: Competing with Giants for Obama-Care "Opportunities," Healthcare Real Estate Advisors with Zlokower Company Public Relations

Global Communications: Campaigns with Budgets over $100,000
P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world, Procter & Gamble (P&G) with Marina Maher Communications

Issues Management: Government, Associations & Non-Profit Organizations
The American Urological Association Protests Controversial Government Task Force Recommendation, The American Urological Association with Ruder Finn

Multicultural Public Relations: Business
Avocados: Authentic, Healthy, and Distinctly Mexican, Avocados from Mexico with CRT/tanaka

Integrated Communications: Consumer Products & Services
Save-A-Lot Shows Families How To Fuel Up for Less, Save-A-Lot with Carmichael Lynch Spong

Integrated Communications: Government, Associations & Non-Profit Organizations
Love to the Rescue at Shriners Hospitals for Children, Shriners Hospitals for Children with MSLGROUP North America & Leo Burnett Business

Integrated Communications: Campaigns with Budgets of $100,000 or Less
Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Calphalon with Carmichael Lynch Spong

New Media/Social Media Campaign: Consumer Products & Services
National Painting Week Inspires Consumers with Color, Sherwin-Williams with Carmichael Lynch Spong

New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations
Putting Connecticut Back on the Map: Launching a New Brand for CT, Connecticut Dept. of Economic and Community Development and its Office of Tourism with Fleishman-Hillard

New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less
Creating New Social Media Lather for Alberto VO5, High Ridge Brands with 360 Public Relations

Corporate Social Responsibility: Business
Brewing the American Dream, The Boston Beer Company with Stanton Public Relations & Marketing

Corporate Social Responsibility: Campaigns with Budgets of $100,000 or Less
Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Caribou Coffee Company, Inc. with Ruder Finn

Annual Reports, Preserving Dignity:
2011 Annual Report, Catholic Charities Brooklyn and Queens

Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution):
Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Calphalon with Carmichael Lynch Spong

Website (New or Newly Designed):
Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower, with Carmichael Lynch Spong

Innovation & Technology:
Accenture Outlook iPad App, Accenture with Iridium Group/Omobono

About PRSA-NY's Big Apple Awards
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Superior communications programs solve problems, change opinions and create opportunities. The Big Apple Awards program seeks to recognize communications professionals who have achieved the standards of excellence.

About PRSA-NY
The Public Relations Society of America, New York City Chapter, (www.prsa.org) is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The Chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

Contact Information

  • Contact:
    Katie Kirby
    PRSA-NY
    212-981-5162