SOURCE: PRSA - New York Chapter

January 27, 2016 06:30 ET

PRSA-NY Invites Entries for 2016 Big Apple Awards

29th Annual Industry Award Program Celebrates Excellence in Communications With Six New Categories

NEW YORK, NY--(Marketwired - January 27, 2016) - The Public Relations Society of America-New York Chapter(PRSA-NY) is now accepting entries for the 2016 Big Apple Awards, a prestigious annual program honoring outstanding public relations campaigns and projects developed or implemented in and around New York City.

"Emmys … Golden Globes … Grammys … Oscars … Tonys … Big Apples. Awards season is the perfect time to kick off our celebration of excellence in communications," said Bill Doescher, PRSA-NY President and President and CEO of Doescher Group. "The New York metro area generates more creative and sophisticated communications, PR, marketing, social media and other campaigns than any other region in the U.S. or around the globe. The Big Apple Awards pay tribute to that outstanding work and the individuals who produce it." 

More than 42,000 individuals in the New York metro area self-identify as communications professionals (Source: LinkedIn). The PRSA New York Chapter is among the largest of more than 100 across the country. 

Winners in the peer-reviewed Big Apple Awards program are widely recognized among the most innovative and strategic PR campaigns or projects completed in the previous year.

Since its introduction in 1988, the awards program has evolved to keep pace with a rapidly changing industry. Among the key changes in 2016 is the introduction of four new categories and subcategories for Target Marketing to Men, Women, and Youth and for Animal Care; new Single Item Entry categories were also added for Infographics and Innovative Approaches to Execution. 

Entries in the nearly 80 distinct award categories are judged by panels of leading industry professionals who evaluate the research, planning, execution, and results of each submission. Bonus points are awarded for entries that clearly point to direct business or other campaign outcomes.

To encourage submissions by solo practitioners, boutique and mid-size agencies, not-for-profit organizations, and businesses with limited budgets, each of 22 Campaign categories includes a subcategory for work completed with a budget of $150,000 or less. Judging for these entries also considers the creative use of a limited budget.

Entries are submitted via an online system that collects required information and provides the option to upload supplemental information -- text, charts, graphics, presentations, research, or other assets -- that may give entries a competitive edge. Discounts apply for early bird registration and multiple-entry campaign submissions.

The 2016 Early Bird registration deadline is 11:59 pm EST on Friday, February 12; all entries must be received by 11:59 pm EST on Monday, February 29. Finalists will be notified in early April and winners will be announced during the annual Big Apple Awards ceremony on Thursday, June 2, at the Mandarin Oriental New York.

Campaign category winners will also be considered for the special "Best of the Best" and "Best Business/Campaign Outcome" awards. The Institute for Public Relations, an independent foundation dedicated to The Science Beneath the Art of Public Relations™, will select one campaign for the "Best Use of Research, Measurement and Evaluation Award." 

For more information about the awards process or to submit an entry online, visit the 2016 PRSA-NY Big Apple Awards Online Entry System

For more information about PRSA-NY or the Big Apple Awards, including sponsorship and ticket information, please visit the PRSA-NY website, e-mail bigappleawards@prsany.org or call 212.228.7228. Questions about judging and entry requirements may also be directed to Stacy Leistner, Director of the 2016 Big Apple Awards (sleistner@thetagsgroup.com; 917.841.1231) or Olga Gonzalez, PRSA-NY President-Elect (info@pietrapr.com; 212.913.9761).

About PRSA-NY
The Public Relations Society of America, New York City chapter is one of the founding chapters of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. Founded in 1948, the chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer who live and work in the New York metropolitan area.

For more information, please visit prsany.org. Follow PRSA-NY on Facebook, Twitter and LinkedIn.

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