SOURCE: PRSA - Silicon Valley

PRSA - Silicon Valley

April 15, 2009 15:30 ET

PRSA Silicon Valley and Churchill Club to Host "PR in a Down Economy: Secrets for Success"

Panel of Experts Will Share Proven Strategies and Tactics for How Public Relations Can Thrive -- Not Just Survive -- in 2009

MOUNTAIN VIEW, CA--(Marketwire - April 15, 2009) - PRSA Silicon Valley and the Churchill Club have teamed to present their first jointly hosted event: "PR in a Down Economy: Secrets for Success." Featuring some of the most seasoned communications professionals from the Bay Area and beyond, the luncheon event will take place on Wednesday, April 29th from 11:30 a.m. to 1:30 p.m. at Michaels at Shoreline in Mountain View.

To register:

The event will provide an opportunity for PR professionals to learn how they can succeed in a tight economy, straight from professionals who have been there before. Attendees will learn how to meet and exceed the expectations of executives and audiences, despite dwindling resources; leverage social media and creative programs to break through a tough market... and out of doom-and-gloom headlines; and adapt to the changed climate, re-prioritize and re-program organizations for success by maximizing the impact of PR.

The panel will be moderated by Sam Whitmore, founder of Sam Whitmore's Media Survey (SWMS) and regular emcee of PRSA Silicon Valley's annual "Media Predicts" signature event. Whitmore will lead the discussion with an outstanding line-up of speakers:

-- Steve Astle, Vice President of Corporate Communications, FICO

-- Mark Hampton, President and CEO, Blanc & Otus

-- Karen Kahn, Vice President Global Communications, Sun Microsystems

-- Andy Lark, Vice President, Large Enterprise Marketing and Online, Dell

-- Peter Shankman, Founder of Help a Reporter Out (HARO) and Author of "Can We Do That?!: Outrageous PR Stunts That Work And Why Your Company Needs Them"

-- Aarti Shah, Bay Area Bureau Chief, PR Week

Thank you to our event sponsors: Citigate Cunningham and Fleishman-Hillard.

Special thanks to PRSA Silicon Valley's 2009 Annual Chapter Sponsors: Blanc & Otus, Marketwire, Ogilvy Public Relations, Trainer Communications and Weber Shandwick.

About PRSA Silicon Valley

For more than thirty years, the Public Relations Society of America (PRSA) Silicon Valley has been the leading voice in technology PR and Marketing. The organization provides blockbuster events, networking events, and numerous educational professional development workshops that are optimal for career advancement. Business communicators at every level are invited to become members. PRSA Silicon Valley provides valuable opportunities to stay informed about industry developments and trends, and interact with corporate and agency PR and Marketing professionals, business executives, consultants, partners (SV-IABC, SVAMA, BMA SV, WIC, and more), members of the media and industry analysts. Contact PRSA Silicon Valley for more information.

About Churchill Club

The Churchill Club is Silicon Valley's premier business and technology forum. Founded in 1985, the 6,000-member, nonprofit organization has built a reputation for dynamic, in-the-news programs featuring Silicon Valley CEOs, up-and-coming executives and global business leaders. The events regularly draw more than 400 attendees and give members the opportunity to network with the best of Silicon Valley. Don't miss out on the many membership benefits. Join the Club and become a part of one of the most acclaimed organizations in Silicon Valley.

Contact Information

  • Contact:
    Samantha Moore
    President-Elect and Blockbuster Chair
    PRSA Silicon Valley
    Email Contact