SOURCE: Prudential Fox & Roach

Prudential Fox & Roach

September 27, 2011 12:00 ET

Prudential Fox & Roach, REALTORS Launches New Website

Site Offers New Interactive Ways for Home Buyers and Sellers to Search for Real Estate

DEVON, PA--(Marketwire - Sep 27, 2011) - Prudential Fox & Roach, REALTORS has announced the launch of a new version of its website, Designed to greatly enhance the user experience of searching for a home online, the redesigned site includes a host of new features and optimizations, including a lifestyle search function, up-to-date local market trends and information, and expanded video capabilities. Prudential Fox & Roach has also rolled out its first official company blog, a unique portal for home buying and selling tips, market trends and advice for agents and consumers.

"The internet plays a critical role in every phase of the home selection, buying and selling process, so our goal is to make PFR's online search smarter, faster and easier for home buyers and sellers to use," said Steve Storti, Senior Vice President of Marketing for Prudential Fox & Roach, REALTORS. "We closely examined consumer search preferences, which are reflected in new features like lifestyle search capabilities based on neighborhood criteria, regional market and local market trend reports, enhanced use of video and more advanced map based search capabilities for all listings."

New features of the new site include:

Lifestyle Search
To help home buyers find their dream neighborhood, Prudential Fox & Roach offers a new way to look for homes based on lifestyle criteria. The search tool enables potential home buyers to enter their criteria on a sliding scale based on preferences such as proximity to schools, public transportation, cultural activities, nightlife and amenities. Searches can be narrowed based on state and county in PA, NJ and DE.

Market Update
For those looking to keep a finger on the pulse of the latest real estate market trends, this new search function shows open houses, price reductions, new listings and short sales for the area visitors specify. Visitors can view results for the entire marketplace or check back to view activity from their most recent search.

Local Market Trends
The new "Neighborhood Report" is a one page web report that allows home buyers and sellers to track local market performance by city or zip code. Available on the home page and on most property detail pages, the report offers consumers concise, up-to-the-minute market information including the number of new listings, homes sold, median and average sale prices and average days on market information.

Philadelphia Center City and New Jersey Shore Search
For those who prefer a more hands-on approach to searching for real estate, this new feature is a map based search that offers street view functionality, providing the visitor an up close and personal look of the home. Currently available for listings in Center City Philadelphia and the New Jersey Shore, this feature emphasizes visualizing the location of the property with multiple map and street views to create a truly interactive experience.

Video: Real Estate Video Search & New Property Video Feature
Prudential Fox & Roach has included enhanced, integrated video capabilities to the new site. Visitors will have access to an array of videos offering a behind-the-scenes look at fine home video listings of homes for sale in the Prudential Fox & Roach footprint. In addition, the New Property Video Feature gives visitors the ability to tour homes for sale in different neighborhoods without ever having to leave their house. Whether you're in the market to buy or just want to see what's out there, Prudential Fox & Roach now offers a video slideshow for all listings.

As part of the overall effort to enhance the user experience and provide the latest real estate information and trends to agents and consumers, Prudential Fox & Roach has also officially launched their new blog, which began in beta in October 2010. The blog offers informative tips and trends on home buying and selling to help buyers and sellers in every stage of the process. In addition, local neighborhood profiles, activities and real estate market trend stories are highlighted in the Philadelphia Lifestyle and Financial Services sections. The blog also offers access to the latest Prudential Fox & Roach HomExpert Market Report, which offers exclusive analysis of regional real estate activity, by county, MLS area or zip code across the Prudential Fox & Roach service area.

Development of the new site was a collaborative effort by Prudential Fox & Roach interactive agency partners, VHT ImageWorks.

About Prudential Fox & Roach, REALTORS®
Prudential Fox & Roach, REALTORS®, the nation's fourth largest provider of home services, is an independently owned and operated member of the Prudential Real Estate Affiliate, Inc. and the largest Prudential affiliate in the country. As the Tri-State area's PA real estate leader, the company has more than 55 sales locations and 3700 associates. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing and title, property and casualty insurance. Visit our website at

Contact Information

  • Contact:
    Molly O'Leary
    For Prudential Fox and Roach, REALTORS
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