February 19, 2008 13:48 ET

Prudential Insurance and Annuities Companies Renew Qualification in IMSA, Ethical Standards Organization

BETHESDA, MD--(Marketwire - February 19, 2008) - Prudential's insurance and annuities companies have qualified to renew its membership in the Insurance Marketplace Standards Association (IMSA), the premier standards-setting organization for the life insurance marketplace.

IMSA President & CEO Brian Atchinson congratulated the following Prudential companies -- representing the sale of individual life insurance, annuities and long-term care -- for completing the rigorous, independent review of their marketing, sales and compliance practices required every three years to qualify for renewed IMSA membership:

--  Prudential Annuities Life Assurance Corporation, Shelton, CT;
--  The Prudential Insurance Company of America, Newark, NJ;
--  Pruco Life Insurance Company, Newark, NJ; and
--  Pruco Life Insurance Company of New Jersey, Newark, NJ.

"We are proud to be one of the original member companies of IMSA and consider it a mark of distinction in the industry," said John Greene, president of Agency Distribution at Prudential. "It's a clear indicator of our ongoing dedication to maintaining policies and procedures of the highest standards in sales and service to our customers."

"IMSA qualification is a tangible demonstration of a company's ongoing commitment to high standards of ethical business practices and fair and honest service to customers," Atchinson said. "We applaud these companies for their dedication to exemplary business practices."

Prudential Financial, Inc., a financial services leader with approximately $648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit

IMSA is the premier standards-setting organization for the life insurance, annuity and long-term care insurance marketplace for individually sold products. Qualified companies commit to maintaining high ethical standards and to being fair, honest, and open in the way they advertise, sell and service their products. For more information and a list of IMSA-qualified companies, visit

Contact Information

  • For information, contact:
    Jennifer Kalita