SOURCE: Prudential plc

July 11, 2006 07:08 ET

Prudential Plc announces Director/PDMR Shareholding - 1

LONDON, UK -- (MARKET WIRE) -- July 11, 2006 --

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2) An issuer making a notification in respect of a derivative relating to the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.

(4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc

2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R )(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

Prudential plc , Egg Banking plc (iii)

3. Name of person discharging managerial responsibilities/director

PAJ Broadley

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

Notification relates to the following person connected with the person named in 3 above:

Prudential Services Limited Share Incentive Plan Trust (the Trust)

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

See section 8

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 5p each in Prudential plc

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

Prudential Services Limited Share Incentive Plan Trust (the Trust)

8 State the nature of the transaction

A purchase was made on 10 July 2006 of 897 ordinary shares in Prudential plc by Yorkshire Building Society (the Trustee of the Trust) at a price of £5.829 per share for the purpose of satisfying the purchase of ordinary shares by eligible employees (including executive directors and persons discharging managerial responsibilities) who have elected to join the Prudential Services Limited Share Incentive Plan (the Plan) and is therefore a potential beneficiary under the Trust for July 2006. The Plan has been approved by the Inland Revenue as a share incentive plan under the Income Tax (Earnings and Pensions) Act 2003.

Following the transaction the Trust holds 17,108 ordinary shares, all of which are held on behalf of eligible employees pursuant to the terms of the Plan.

The number of ordinary shares purchased on this date on behalf of the person discharging managerial responsibilities/director participating in the Plan is set out in section 9 below.

9. Number of shares, debentures or financial instruments relating to shares acquired

Trust -897 ordinary shares

PAJ Broadley - 26 ordinary shares

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

Trust - less than 0.00004%

PAJ Broadley - less than 0.000002%

11. Number of shares, debentures or financial instruments relating to shares disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

£5.829

14. Date and place of transaction

10 July 2006, London

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

Trust -17,108 shares, less than 0.0008%

PAJ Broadley - 766,045 ordinary shares, less than 0.04%

16. Date issuer informed of transaction

10 July 2006

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following notification

N/A

23. Any additional information

N/A

24. Name of contact and telephone number for queries

Jennie Webb, Group Secretarial, Prudential plc, 020 7548 2027

Name and signature of duly authorised officer of issuer responsible for making notification

Susan Henderson, Deputy Group Secretary, Prudential plc, 020 7548 3805

Date of notification

11 July 2006

END

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