SOURCE: Prudential plc

December 15, 2006 10:05 ET

Prudential PLC announces Director/PDMR Shareholding

LONDON, UK -- (MARKET WIRE) -- December 15, 2006 --NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating 
    to the shares or debentures of the issuer should complete boxes 1 to 
    16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating 
    the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 
    16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a 
    director/person discharging managerial responsibilities should 
    complete boxes 1 to 3 and 17 to 24.
(4) An issuer making a notification in respect of a financial instrument 
    relating to the shares of the issuer (other than a debenture) should 
    complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.
Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc, Egg Banking plc

2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R )(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

iii

3. Name of person discharging managerial responsibilities/director

Nick Prettejohn

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

Director named above

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Prudential plc ordinary shares of 5p each

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

Director named above

8 State the nature of the transaction

see additional information

9. Number of shares, debentures or financial instruments relating to shares acquired

Prudential plc: 40,000

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

Less than 0.002%

11. Number of shares, debentures or financial instruments relating to shares disposed

Prudential plc: 16,434 (see additional information)

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

Less than 0.0007%

13. Price per share or value of transaction

see additional information

14. Date and place of transaction

London, 15 December 2006

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

Prudential plc: 36,230, less than 0.002%

16. Date issuer informed of transaction

15 December 2006

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following notification

N/A

23. Any additional information

Release of shares awarded under the Prudential Employee Share Trust, as per the announcement made on 16 March 2006, AVS number 654564. At the time of release 16,434 shares were sold at £7.07 in order to satisfy a PAYE and NIC liability as per the terms of the award.

24. Name of contact and telephone number for queries

Jennie Webb, 020 7548 2027

25.Name and signature of duly authorised officer of issuer responsible for making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

15 December 2006

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America

END

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