SOURCE: Prudential plc

December 18, 2006 11:43 ET

Prudential PLC announces Director/PDMR Shareholding

LONDON, UK -- (MARKET WIRE) -- December 18, 2006 --

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)        An issuer making a notification in respect of a transaction relating 
           to the shares or debentures of the issuer should complete boxes 1 to 
           16, 23 and 24.
(2)        An issuer making a notification in respect of a derivative relating 
           the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 
           16, 23 and 24.
(3)        An issuer making a notification in respect of options granted to a 
           director/person discharging managerial responsibilities should
           complete boxes 1 to 3 and 17 to 24.
(4)        An issuer making a notification in respect of a financial instrument 
           relating to the shares of the issuer (other than a debenture) should 
           complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

P A J Broadley - Prudential plc, Egg Banking plc (iii)

C P Manning, M G A McLintock, Prudential plc (iii)

R A Burrows, P M Maynard - Prudential plc (i)

A M Crossley - Prudential plc (i), Scottish Amicable Finance plc (iii)

3. Name of person discharging managerial responsibilities/director

P A J Broadley, C P Manning, M G A McLintock, R A Burrows, P M Maynard, A M
Crossley,

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

Persons referred to in 3 above

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each in Prudential plc

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

Persons referred to in 3 above

8 State the nature of the transaction

The conditional awards made under the Restricted Share Plan in April 2003, and
subsequent rights issue adjustment, have not resulted in a grant of options and
consequently the directors and PDMRs named below have ceased to be interested in
the shares stated.

PAJ Broadley - 133,919 ordinary shares

CP Manning - 148,838 ordinary shares

MGA McLintock - 45,620 ordinary shares

RA Burrows - 18,722 ordinary shares

AM Crossley - 28,743 ordinary shares

PM Maynard - 61,147 ordinary shares



9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares
disposed

See 8 above

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

18 December 2006, London

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

PAJ Broadley - 635,422 ordinary shares, less than 0.03%

CP Manning - 747,237 ordinary shares, less than 0.04%

MGA McLintock - 481,520 ordinary shares, less than 0.02%

RA Burrows - 152,628 ordinary shares, less than 0.007%

AM Crossley - 173,596 ordinary shares, less than 0.008%

PM Maynard - 304,957 ordinary shares, less than 0.02%



16. Date issuer informed of transaction

18 December 2006

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

N/A

24. Name of contact and telephone number for queries

Lee Davis, Group Secretariat, 020 7548 3807

Name and signature of duly authorised officer of issuer responsible for making
notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

18 December 2006

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America

END


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