SOURCE: Prudential plc

December 28, 2006 10:32 ET

Prudential PLC announces Director/PDMR Shareholding

LONDON, UK -- (MARKET WIRE) -- December 28, 2006 --

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)  An issuer making a notification in respect of a transaction relating to the 
     shares or debentures of the issuer should complete boxes 1 to 16, 23 and 
     24.

(2)  An issuer making a notification in respect of a derivative relating to the 
     shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 
     24.

(3)  An issuer making a notification in respect of options granted to a director
     /person discharging managerial responsibilities should complete boxes 1 to 
     3 and 17 to 24.
     
(4)  An issuer making a notification in respect of a financial instrument 
     relating to the shares of the issuer (other than a debenture) should 
     complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc



2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

iii



3. Name of person discharging managerial responsibilities/director

Barry Stowe



4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A



5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

Director named above



6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Prudential plc American Depository Receipts (ADRs) representing 2 Prudential plc
Ordinary Shares Of 5p Each



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

Director named above



8 State the nature of the transaction

see additional information



9. Number of shares, debentures or financial instruments relating to shares
acquired

1,255 ADRs



10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

Less than 0.0002%



11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A



12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A



13. Price per share or value of transaction

see additional information



14. Date and place of transaction

New York, 27 December 2006



15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

33,339 ADRs representing 66,678 ordinary shares, less than 0.003%



16. Date issuer informed of transaction

27 December 2006



If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

Release of 2,155 ADRs awarded under the Prudential Employee Share Trust, as per
the announcement made on 21 December 2006, RNS number 4937O, at a price of
$27.80 per ADR.



24. Name of contact and telephone number for queries

Lee Davis, 020 7548 3807



25.Name and signature of duly authorised officer of issuer responsible for
making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805



Date of notification

28 December 2006



Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America





END


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