SOURCE: Prudential plc

December 29, 2006 08:39 ET

Prudential PLC - Director/PDMR Shareholding

LONDON, UK -- (MARKET WIRE) -- December 29, 2006 --NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make an RIS notification required by DR 3.1.4R(1).


(1)        An issuer making a notification in respect of a transaction 
           relating to the shares or debentures of the issuer should 
           complete boxes 1 to 16, 23 and 24.

(2)        An issuer making a notification in respect of a derivative 
           relating the shares of the issuer should complete
           boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24.

(3)        An issuer making a notification in respect of options granted 
           to a director/person discharging managerial
           responsibilities should complete boxes 1 to 3 and 17 to 24.

(4)        An issuer making a notification in respect of a financial 
           instrument relating to the shares of the issuer
           (other than a debenture) should complete boxes 1 to 4, 6, 8, 
           9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes shown in block capital letters.


 1. Name of the issuer

    PRUDENTIAL PLC

 2. State whether the notification relates to (i) a transaction notified in
    accordance with DR 3.1.4R(1)(a); or

    (ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
    extended by section 328) of the Companies Act 1985; or

    (iii) both (i) and (ii)

    (iii)

 3. Name of person discharging managerial responsibilities/director

    Kathleen O'Donovan, Lord Turnbull, Bridget Macaskill, James Ross, Michael
    Garrett, Roberto Mendoza and Keki Dadiseth

 4. State whether notification relates to a person connected with a person
    discharging managerial responsibilities/director named in 3 and identify the
    connected person

    N/A

 5. Indicate whether the notification is in respect of a holding of the person
    referred to in 3 or 4 above or in respect of a non-beneficial interest

    See section 3

 6. Description of shares (including class), debentures or derivatives or
    financial instruments relating to shares

    Ordinary shares of 5p each

 7. Name of registered shareholder(s) and, if more than one, the number of shares
    held by each of them


        Kathleen O'Donovan

        Lord Turnbull

        Bridget Macaskill: Registered in the name of Giltspur Nominees Limited

        James Ross

        Michael Garrett

        Roberto Mendoza: Registered in the name of Goldman Sachs Securities
        (Nominees) Limited

        Keki Dadiseth

8. State the nature of the transaction


        Acquisition of shares, agreed by UKLA, using agreed proportion of the
        quarterly payment of board and committee fees to the non-executive
        directors as set out in 9 below


 9. Number of shares, debentures or financial instruments relating to shares
    acquired

    Kathleen O'Donovan 431 shares

    Lord Turnbull 519 shares

    Bridget Macaskill 529 shares

    James Ross 528 shares

    Michael Garrett 528 shares

    Roberto Mendoza 528 shares

    Keki Dadiseth 343 shares

10. Percentage of issued class acquired (treasury shares of that class should
    not be taken into account when calculating percentage)

    Kathleen O'Donovan less than 0.00002%

    Lord Turnbull less than 0.00003%

    Bridget Macaskill less than 0.00003%

    James Ross less than 0.00003%

    Michael Garrett less than 0.00003%

    Roberto Mendoza less than 0.00003%

    Keki Dadiseth less than 0.00002%

11. Number of shares, debentures or financial instruments relating to shares
    disposed


        N/A

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)


        N/A


13. Price per share or value of transaction

    £7.04

14. Date and place of transaction

    29 December 2006, London

15. Total holding following notification and total percentage holding following
    notification (any treasury shares should not be taken into account when
    calculating percentage)

    Kathleen O'Donovan 12,331 shares, less than 0.0006%

    Lord Turnbull 3,885 shares, less than 0.0002%

    Bridget Macaskill 14,858 shares, less than 0.0007%

    James Ross 10,387 shares, less than 0.0005%

    Michael Garrett 18,113 shares, less than 0.0008%

    Roberto Mendoza 215,203 shares, less than 0.009%

    Keki Dadiseth 5,676 shares, less than 0.0003%

16. Date issuer informed of transaction


        29 December 2006

        If a person discharging managerial responsibilities has been granted
        options by the issuer complete the following boxes

    17. Date of grant

        N/A


18. Period during which or date on which it can be exercised

    N/A

19. Total amount paid (if any) for grant of the option

    N/A

20. Description of shares or debentures involved (class and number)

    N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be
    fixed at the time of exercise

    N/A

22. Total number of shares or debentures over which options held following
    notification

    N/A

23. Any additional information

    N/A

24. Name of contact and telephone number for queries


        Martin Richardson, 020 7548 3423

        Name and signature of duly authorised officer of issuer responsible for
        making notification

        Susan Henderson, Deputy Company Secretary, 020 7548 3805

        Date of notification

        29 December 2006



        Prudential plc is not affiliated in any manner with Prudential Financial
        Inc, a company whose principal place of business is in the United States
        of America

        END



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