SOURCE: Prudential plc

March 26, 2007 09:50 ET

Prudential PLC - Director/PDMR Shareholding

LONDON, UK -- (MARKET WIRE) -- March 26, 2007 --NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1).

(1)        An issuer making a notification in respect of a transaction
           relating to the shares or debentures of the issuer should
           complete boxes 1 to 16, 23 and 24.

(2)        An issuer making a notification in respect of a derivative
           relating  the shares of the issuer should complete boxes 1 to
           4, 6, 8,13, 14, 16, 23 and 24.

(3)        An issuer making a notification in respect of options granted
           to a director/person discharging managerial responsibilities
           should complete boxes 1 to 3 and 17 to 24.

(4)        An issuer making a notification in respect of a financial
           instrument relating to the shares of the issuer other than a
           debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14,
           16, 23 and 24.
Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc, Egg Banking plc

2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R )(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

Mark Tucker, Michael McLintock, Clark Manning - iii Prudential plc

Philip Broadley, , Nick Prettejohn - iii Prudential plc, Egg Banking plc

Rebecca Burrows, Peter Maynard, Priscilla Vacassin- i Prudential plc

3. Name of person discharging managerial responsibilities/director

Mark Tucker, Philip Broadley, Michael McLintock, Clark Manning, Nick Prettejohn, Rebecca Burrows, Peter Maynard, Priscilla Vacassin

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

Director/PDMR named above

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 5p each

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

BWCI Trust Company Limited

8 State the nature of the transaction

Deferred share award for 2006 under the Annual Incentive Plan

9. Number of shares, debentures or financial instruments relating to shares acquired

Mark Tucker - 72,302 ordinary shares

Philip Broadley - 31,100 ordinary shares

Michael McLintock - 81,438 ordinary shares

Clark Manning - 9,100 ordinary shares

Nick Prettejohn - 11,837 ordinary shares

Rebecca Burrows - 12,319 ordinary shares

Peter Maynard - 17,169 ordinary shares

Priscilla Vacassin - 24,851 ordinary shares

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

Mark Tucker - less than 0.003%

Philip Broadley - less than 0.002%

Michael McLintock - less than 0.004%

Clark Manning - less than 0.0004%

Nick Prettejohn - less than 0.0005%

Rebecca Burrows - less than 0.0006%

Peter Maynard - less than 0.0008%

Priscilla Vacassin - less than 0.002%

11. Number of shares, debentures or financial instruments relating to shares disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

GBP6.815

14. Date and place of transaction

26 March 2007, London

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

Mark Tucker - 965,251 ordinary shares, less than 0.04%

Philip Broadley - 665,964 ordinary shares, less than 0.03%

Michael McLintock - 539,491 ordinary shares, less than 0.03%

Clark Manning - 756,337 ordinary shares, less than 0.04%

Nick Prettejohn - 294,513 ordinary shares, less than 0.02%

Rebecca Burrows - 165,014 ordinary shares, less than 0.007%

Peter Maynard - 322,194 ordinary shares, less than 0.02%

Priscilla Vacassin - 176,554 ordinary shares, less than 0.008%

16. Date issuer informed of transaction

26 March 2007

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following notification

N/A

23. Any additional information

N/A

24. Name of contact and telephone number for queries

Jennie Webb, Group Secretarial, 020 7548 2027

Name and signature of duly authorised officer of issuer responsible for making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

26 March 2007

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America

END

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