SOURCE: Prudential plc

March 23, 2005 08:13 ET

PRUDENTIAL PLC - SCRIP DIVIDEND

LONDON, UK -- (MARKET WIRE) -- March 23, 2005 --Date: 23 March 2005

PRUDENTIAL PLC SCRIP DIVIDEND

Prudential plc announces that the reference price for the fully paid extra shares to be issued to shareholders who elect to receive the scrip dividend alternative for the 2004 final dividend is 481.70 pence per share.

The reference price is calculated as the average of the middle market quotations for the Company's shares as derived from the Daily Official List of the London Stock Exchange for the five business days which commenced on 16 March 2005.

Further details of the scrip dividend alternative will be mailed to shareholders in mid April 2005.


Name of contact & telephone numbers for queries:

Group Secretarial

Penny Follows              020 7548 3821

Jennie Webb                020 7548 2027


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