PSB Academy

May 12, 2016 01:54 ET

PSB Academy to Poly Grads: Go Places With an Industry-Ready Education

In a Campaign That Will Raise Awareness for Its Annual Undergraduate Degree Fair, PSB Academy Will Showcase Its Cosmopolitan Education Experience That Reframes Productivity for Today's Smarter Age

SINGAPORE--(Marketwired - May 12, 2016) -  PSB Academy has embarked on a campaign to invite polytechnic diploma graduates to "Go Places" with an undergraduate education experience that is more agile, industry-ready, and cosmopolitan.

The integrated campaign will run from mid-May, and which message: "Go Places with PSB Academy" will be carried on digital and social media platforms, at its roadshows, as well as on print, buses, train platforms, bus shelters, outdoor video screens and other out-of-home channels.

"As Singapore's leading private education institute, it is our responsibility to contribute toward creating the workforce of the future by nurturing undergraduates that are industry-ready," said Derrick Chang, Chief Operating Officer for PSB Academy. "In this age of disruption, education needs to get smarter. And there is no better time than now to draw on our heritage in Singapore's productivity movement, and make productivity matter to millennials, parents and influencers today."

Last year, PSB Academy's in-house Graduate and Employment Survey among more than 400 respondents found that its graduates had a 91% employment rate; that 87% of them gained employment within 6 months; that 62% of them benefitted from the courses in forms of pay increment, promotion, switching to a better job and others; and that 2.1 months on average was all it took for graduates to find a job.

"Among Singapore's private education institutions, the success of PSB Academy's unique brand of industry-ready education experience is perhaps its best kept secret," said Marcus Loh, Vice President for Brand, Marketing and Corporate Communication. "As Singapore's original productivity champion, PSB Academy brims with so much potential in this climate that is urgently in need of graduates who are both cosmopolitan and industry-ready. With this campaign for our annual undergraduate fair, we have only just begun to tell our story."

More than 11,000 international and local students enroll at PSB Academy each year in its certification and diploma programs, as well as in the undergraduate degree courses offered by its partner universities from abroad, such as The University of Newcastle, Australia and Coventry University, UK -- which were respectively lauded with earning a number 1 spot among Australian universities under 50 years old, and for being crowned modern university of the year for 3 successive years* -- among other acclaimed programs that are taught on campus.

For more information about PSB Academy's undergraduate fair, please visit

*The University of Newcastle, Australia was lauded as Australia's Number One University Under 50 by Times Higher Education 'Top 100 Under 50' 2014; Coventry University held the title of 'Modern University of the Year' for 3 successive years, courtesy of the Times and Sunday Times Good University Guide 2016.

The "Go Places with PSB Academy" integrated campaign will be carried on digital and social media platforms, at its roadshows, as well as on print, buses, train platforms, bus shelters, outdoor video screens and other out-of-home channels.

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About PSB Academy
Productivity is at the heart of PSB Academy. Once known to all of us as the Productivity Standards Board, PSB Academy today ranks as one of Singapore's leading private education institutions. Both our full-time and part-time programs focus on what really matters: performance in the real-world. We aim to appeal to both millennials looking for quality higher education as well as early to mid-career professionals looking to upgrade themselves. We have about 600 lecturers, full-time and part-time associates; we deliver lessons to over 11,000 local and international students; and we have two campuses in Singapore: PSBAcademy@Delta, a 300,000 sq ft full-fledged campus that is 3 minutes away from Tiong Bahru MRT Station; and a city campus, PSBAcademy@Shenton, which is located right next to Tanjong Pagar MRT Station.

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