SOURCE: Penn, Schoen & Berland

July 16, 2008 10:09 ET

PSB Launches Tracking PLUS

Cutting-Edge Strategic Consulting Firm Launches Industry-Leading Tracking Unit to Assure Best-in-class Data Quality and Pricing for Large-Scale, Complex Tracking Studies

WASHINGTON, DC--(Marketwire - July 16, 2008) - Penn, Schoen & Berland (PSB) today launched Tracking Plus. Tracking Plus will complement PSB's vision of using differentiated research built on proper targeting and quick response to help political and corporate clients win. The Tracking Plus is global and cost-effective, positioning clients to redirect the dollars associated with data collection and project management into design and analytics.

"Too much of today's tracking dollars are spent on data collection," said Dr. Lawrence L. Schack, Sr. Vice President of PSB. "With Tracking Plus, we are changing the game. Businesses are looking to PSB to get the higher level of analysis needed from tracking to win in a competitive marketplace."

"PSB's Tracking Plus will deliver project management efficiencies and also the strategic insight our clients expect," said Jonathan Gardner, PSB's Chief Operating Officer. "PSB has been doing tracking for more than 30 years, and Tracking Plus will enable our tracking business to grow and expand our global reach."

Tracking Plus complements the firm's positioning as a strategic partner that goes beyond the data to give clients the insights they need to beat the competition, offering advances in operations, sampling and deliverables.

--  Agile operations that are always on and always available 24/7/365, so
    clients can work quickly from questionnaire design through analysis and
    redirect dollars away from data gathering and project management to
    generating insights and recommendations.
--  Sample quality assurance, maximizing the number of quality responses
    instead of just the number of possible responses and ensuring the tracker
    is repeatable.
--  Dynamic reporting of market insights, aligned against key priorities
    to expertly inform business decisions.
    

About PSB

Penn, Schoen and Berland Associates (PSB) (http://www.psbresearch.com/), a unit of WPP Group (NASDAQ: WPPGY), is a market research and strategic communications consultancy with over 30 years of experience in leveraging unique insights about consumer opinion to provide clients with a competitive advantage -- what we call Winning Knowledge™. Using a powerful hybrid approach developed from our high-profile work in the corporate, political, and NGO contexts, PSB is a trusted top advisor to Corporate CEOs and national leaders around the world. More information is available at www.psbresearch.com.

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