SOURCE: Profit Sharing/401k Council of America

September 09, 2011 13:00 ET

PSCA Releases Multi-Course Communication Campaign

CHICAGO, IL--(Marketwire - Sep 9, 2011) - PSCA, the leading non-profit association dedicated to employer-sponsored defined contribution retirement plan education and communication, has released a three-course 401(k) Day campaign that encourages employers to promote the benefits of saving for retirement year-round.

"We want plan sponsors to know that every day can be 401(k) Day," said David Wray, PSCA's president. "Plan sponsors don't have to limit defined contribution education and communication to one day in September. We want employers to use these materials when the time is right for their employees."

The 2011 401(k) Day campaign uses brightly colored presentations of food-themed analogies to encourage participants to take action regarding their personal retirement savings. "Make Today Your 401(k) Day" is the first course to turning employers' focus away from emphasizing one specific day as 401(k) Day and expanding the possibility of celebrating the benefits of retirement savings all year. The communications can be customized with employers' company logos and contact information. The campaign is divided into three courses so that employers can use the materials throughout the year.

2011 Communication Tools
The three courses included in the 401(k) Day campaign are:

  • Course #1: "Give your dough time to rise -- you'll need it." These materials communicate the need for employees to join their company's plan and to start saving now. The earlier they join, the more time they will have to save.
  • Course #2: "Feed your future -- add some green." These materials emphasize the importance of increasing deferral rates to save more. Taking advantage of the company match can make a huge difference.
  • Course #3: "Mix well -- avoid too much of a good thing." These materials show employees that investment diversification is one of the keys to success. It is important that participants re-evaluate their investment selections as they near retirement.

Each set of materials includes an 11"x17" poster with the key messages tied to each theme; a flyer that matches the poster but gives more specific details; and a 6"x9" mailable postcard with the ability to input a company logo and contact information. A Spanish component is also available. And, for the very first time, all of the materials are available in a 403(b) version.

"PSCA is committed to advocating for all types of defined contribution plans. 403(b) plan sponsors play an important role in our industry and in the retirement futures of many Americans and they deserve to be part of this special recognition," Wray said.

All of the materials are available on PSCA's 401(k) Day web site. Plan sponsors can download and customize the materials and use them immediately. The web site contains other helpful tools and information plan participants, such as a retirement glossary and a retirement calculator.

PSCA's ongoing commitment to retirement education is made possible through the generous financial support of ADP Retirement Services, The Hartford, Lincoln Financial Group, The Principal Financial Group, and T. Rowe Price. In addition to these firms, PSCA wishes to thank J.P. Morgan Retirement Plan Services for the creation and design of this year's campaign.

About the Profit Sharing/401k Council of America
The Profit Sharing/401k Council of America (PSCA), a national, non-profit association of 1,200 companies and their six million employees, advocates increased retirement security through profit sharing, 401(k), and related defined contribution programs to federal policymakers. PSCA makes practical assistance available to its members with profit sharing and 401(k) plan design, administration, investment, compliance, and communication materials. PSCA, established in 1947, is based on the principle that "defined contribution partnership in the workplace fits today's reality." PSCA's services are tailored to meet the needs of both large and small companies with members ranging in size from Fortune 100 firms to small, entrepreneurial businesses.

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