SOURCE: BlueStar


May 18, 2012 08:00 ET

Psion Signs Distribution Agreement With BlueStar in Spain and Portugal

BARCELONA, SPAIN--(Marketwire - May 18, 2012) - BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, and RFID technology, and Psion, a top manufacturer of mobile computing solutions, have announced a new distribution agreement for Spain and Portugal. With this agreement, BlueStar becomes a strategic partner for Psion products in Iberia, in addition to their current United Kingdom distribution agreement.

Psion is a multinational corporation based in the UK, globally recognized for its expertise and innovation in mobile computing solutions, wireless data collection, imaging, voice solutions and RFID identification. Psion will extend its distribution channel into Southern Europe with BlueStar, an international distributor with locations across EMEA, United Kingdom, and the Americas.

"With this agreement, BlueStar expands its position as a leading distributor of mobility products, adding a full portfolio of RFID technology equipment and robust terminals designed for demanding applications," said Albert Baranera, BlueStar's Vice President for distribution in Southern Europe and Latin America.

"By signing this agreement, Psion will take a step forward in strengthening our business strategy across the Channel," stressed José Luis García Marcos, Managing Director of Psion Spain. "BlueStar will lend their experience and expertise in the sector to increase our value proposition to partners, improving our supply flow and shortening delivery times, which was one of our main goals."

"BlueStar's global strategy together with its local approach and in-country philosophy provides a high level of support to Value Added Resellers (VARs)," Baranera concluded, "which Psion partners greatly appreciate. This new partnership will definitely contribute to the growth of the line."

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, and RFID technology. BlueStar works exclusively with value-added resellers, providing complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor of the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at +1 (800) 354-9776 or visit

Psion is a pioneer in quality mobile handheld computers and their application in industrial markets worldwide. The company has innovated in the field of mobile computing since 1980, starting with the invention of the PDA. Through their open innovation business model, Psion works directly with partners to co-create new variants of their mobile hardware, software and services that meet specific marketplace needs. Psion PLC is a public company on the London Stock Exchange headquartered in London with corporate offices in Europe, North America, Asia, Latin America, Africa and the Middle East. For more information, visit:

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