SOURCE: PSPP Holdings, Inc.
September 12, 2007 11:12 ET
PSPP Holdings, Inc. Plans to Launch a National Advertising and Brand-Awareness Campaign
LOS ANGELES, CA--(Marketwire - September 12, 2007) - PSPP Holdings, Inc. (OTCBB: PSPJ), a
financial services company developing electronic remittance, mobile
banking, and other e-benefits and pre-paid card solutions for worldwide
applications, announced today that it has hired a well-known film and TV
production Company in Dallas, Texas to begin shooting two 60-second TV
commercials for an advertising campaign promoting the Company's pre-paid
debit products designed for domestic customers. Domestic U.S. programs
offered by PSPP Holdings, Inc. include US Cash™ card, ShizzleCash
Card™, the Zyfin™ Card, and the GoUrban™ Card. This campaign
should begin in beta stage already during the fourth quarter of 2007 and
will then become a national campaign once the tests in certain cities have
been implemented and approved. "Once the test pilot is completed with any
script tweaking," Chairman Larry Wilcox states, "at that time, we expect to
make a final determination as to the precise geographical areas, final
budget and airtime segmenting of the advertising effort. The company is in
final stages of talks with several national celebrity spokespersons
approached for the purposes of the campaign. We expect to run thousands of
commercials over an extended period of time creating stable brand awareness
among the target market audience." PSPP has also hired a call center
consulting firm to begin implementing the back end of this program.
About PSPP Holdings, Inc.
PSPP Holdings, Inc. (OTCBB: PSPJ), headquartered in Los Angeles,
California, is a financial services company that is establishing an
international banking network to facilitate electronic remittance, Mobile
Banking, e-benefits, and stored value and pre-paid card solutions.
Safe Harbor Statement:
Under the Private securities Litigation Reform Act of 1995: The statements
contained herein, which are not historical, are forward-looking statements
that are subject to risks and uncertainties that could cause actual results
to differ materially from those expressed in the forward-looking statements
including, but not limited to, certain delays beyond the Company's control
with respect to market acceptance of new technologies, products and
services, delays in testing and evaluation of products and services, and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission.