SOURCE: PSPP Holdings, Inc.

July 12, 2007 09:00 ET

PSPP Holdings, Inc. Appoints Former African Track Champion From West Africa as Director of International Business Development

Mr. Serge Doh to Serve as Company Director of International Business Development for French Speaking Countries in Africa and Europe

LOS ANGELES, CA--(Marketwire - July 12, 2007) - PSPP Holdings, Inc. (OTCBB: PSPJ), a financial services company that is establishing an international banking network to facilitate electronic remittance, mobile banking, e-benefits, and stored value and prepaid card solutions, announced today that the company has appointed Mr. Serge Doh as Director of International Business Development to address the company's business development initiatives in French speaking countries in Africa and Europe. The announcement was made today by PSPP Holdings' Chairman, Larry Wilcox.

Mr. Wilcox stated, "We are pleased to have Mr. Doh become an integral part of our international financial and mobile service strategy. Mr. Doh has extensive experience and knowledge of the prepaid card sector for international deployment, and he has been instrumental in the design of the current business model for current card programs in the West African region. His existing relationships with the government diplomats and other dignitaries will enhance and accelerate our sensitive entry into emerging markets."

As Director of International Business Development for the company, Mr. Doh will assist in the translation of contracts, translation of software and training manuals, liaison with Central Banking and Ministries of Finance. He will host and present our virtual banking services to Mobile Carriers, and to local banks and assist with the actual implementation of a local currency card along with the transition to a mobile banking platform.

As a former world-class athlete in track and field, Mr. Doh was an African champion with a national order of merit from Cote D'ivoire, West Africa. He has served as Vice President for Centrac USA, an International Consulting & Investment Firm for the government and private sector. He was also managing director of D&D Partners International and has many high-level contacts and experience working with Presidents and Prime Ministers.

Mr. Doh was educated in France and the USA in International Business Law and majored in Political Science. He speaks fluently in French, English, and Italian.

About PSPP Holdings, Inc.

PSPP Holdings, Inc. (OTCBB: PSPJ), headquartered in Los Angeles, California, is a financial services company that is establishing an international banking network to facilitate electronic remittance, Mobile Banking, e-benefits, and stored value and prepaid card solutions. PSPP Holdings provides the transaction-based business of electronic payments and related digital banking in two continents today: North America and Africa, utilizing MasterCard International and Visa, as well as local banks which enable settlement of funds in local currency. With strategic relationships in place and with its own proprietary processing software code, PSPP Holdings is committed to delivering speed to market, continuous innovation, significant savings, convenience, and benefits to its customers, cardholders, employees, and investors.

Safe Harbor Statement

This press release includes forward-looking statements about the Company's estimated revenue and earnings within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this release, including statements regarding the Company's future financial position, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions, as they relate to the Company, are intended to identify forward-looking statements. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect the Company's financial condition, results of operations, business strategy and financial needs. Risks and uncertainties include the ability of the Company to attract customers to its website and offer attractive products; to maintain its website, electronic data processing systems, and systems hardware; to forecast accurately net revenue and plan for expenses; to protect our intellectual property rights; and potential litigation and government enforcement actions that may result from our prior securities offerings. Please refer to PSPP's reports and filings with the Securities and Exchange Commission for a further discussion of these risks and uncertainties. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. PSPP undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

Contact Information

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