SOURCE: PSPP Holdings, Inc.

September 18, 2007 08:00 ET

PSPP Holdings, Inc. Begins Multiple Continents Banking Strategy

LAS VEGAS, NV--(Marketwire - September 18, 2007) - PSPP Holdings, Inc. (OTCBB: PSPJ) has met with the government officials in West Africa, and plans the official kick off for the Africard, on the 28th of September with the senior management of the BIB Banks and the government dignitaries of Burkina Faso. The Africard has in place a six to seven figure marketing budget that will be used for TV, Print and radio in the French speaking countries. This week, PSPP staff in Western Africa tested the Africard at various ATMs throughout the region with success. Today the staff of PSPP Holdings, Inc. flew in the technical experts from the United States to review one more time the technical interface with the Banks and their associations prior to the Chairman, Mr. Larry Wilcox's arrival and kick off for this gala event. This emerging market endeavor in Africa represents multiple trips with staff to Africa, intensive interpretative training, and planning meetings with the highest level government officials/ministries. Each of our strategic partners has helped to define this product.

Mr. Wilcox confirms this process has taken two long years, and now the budget is in place for a marketing and branded approach for this significant emerging continent and the respective adjacent markets. "My goal is to empower the customer with banking capabilities and efficiencies and build a substantial international company for the shareholders. The fact that we were able to accomplish this with so little assistance from other parties is impressive. Phase two and three of these programs will soon be announced and will highly differentiate the patented financial offerings in the world. The future of deposits into a banking relationship that we have is also a significant glimpse or insightful perspective to the future of virtual banking, the future of Forex, and the future of our companies and our relationships. It is important to remember the simplicity of this model whereby one million people put $100 on their card and the result is a $100 Million deposit that minute into a Bank. The compounding intricacies of business building partners, the benefits to shareholders, and the benefits with respect to margin and multiple in the financial services sector is noteworthy. Once the removal of parasitic obstacles takes place in any business model, the company will be time honored by choices of management who understand the responsibility to reason from principle. The company believes that international currencies, customer empowerment, and taking the high road in this volatile OTC environment will allow time to honor the word of management and the success for legitimate shareholders. Our focus is to implement Africa, Mexico, Europe and the United States as a multi-currency approach. We welcome the second continent, Africa, to our vision. We look forward to announcing the third continent or country. The evolution of emerging currencies, virtual banking tied to specific mass distribution tools has begun."

About PSPP Holdings, Inc.

PSPP Holdings, Inc., headquartered in Las Vegas, Nevada, is a financial services company that is establishing an international banking network to facilitate electronic remittance, Mobile Banking, e-benefits, and stored value and pre-paid card solutions.

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Under the Private securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements, including all statements regarding paying a stock dividend, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies, products and services, delays in testing and evaluation of products and services, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

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