SOURCE: PSPP Holdings, Inc.

July 10, 2007 09:00 ET

PSPP Holdings, Inc. Launches New Corporate Website at www.PSPPHoldings.com

Company Also Provides Overview of Its Financial Services Business

LOS ANGELES, CA--(Marketwire - July 10, 2007) - PSPP Holdings, Inc. (OTCBB: PSPJ); a financial services company that is establishing an international banking network to facilitate electronic remittance, mobile banking, e-benefits, and stored value and pre paid card solutions; announced today the debut of the company's new corporate Web site at www.psppholdings.com. The announcement was made today by PSPP Holdings' Chairman, Larry Wilcox.

PSPP Holdings' new Web site features a re-designed look that allows for easy navigation for both customers and investors. The site features an Investor Relations section, detailed information about the company's wholly owned subsidiary (eLuxe Financial), a Company News section, and an RSS feed which enables users to subscribe to PSPP Holdings' content. Concurrent with the launch of the new site, the company has also established new branding and a new corporate image.

PSPP Holdings provides the transaction-based business of electronic payments and related digital banking in two continents today: North America and Africa, utilizing MasterCard International and Visa, as well as local banks which enable settlement of funds in local currency. With strategic relationships in place and with its own proprietary processing software code, PSPP Holdings is committed to delivering speed to market, continuous innovation, significant savings, convenience, and benefits to its customers, cardholders, employees, and investors.

"Our new Web site better communicates our goals and strategies as a player in the financial services realm. Customers, investors, and partners will now have a much easier time learning about our company's innovative products, services, and objectives," stated Mr. Wilcox.

About PSPP Holdings, Inc.

PSPP Holdings, Inc. (OTCBB: PSPJ), headquartered in Los Angeles, California, is a financial services company that is establishing an international banking network to facilitate electronic remittance, Mobile Banking, e-benefits, and stored value and pre paid card solutions.

Safe Harbor Statement

This press release includes forward-looking statements about the Company's estimated revenue and earnings within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this release, including statements regarding the Company's future financial position, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions, as they relate to the Company, are intended to identify forward-looking statements. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect the Company's financial condition, results of operations, business strategy and financial needs. Risks and uncertainties include the ability of the Company to attract customers to its website and offer attractive products; to maintain its website, electronic data processing systems, and systems hardware; to forecast accurately net revenue and plan for expenses; to protect our intellectual property rights; and potential litigation and government enforcement actions that may result from our prior securities offerings. Please refer to PSPP's reports and filings with the Securities and Exchange Commission for a further discussion of these risks and uncertainties. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. PSPP undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

Contact Information

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