SOURCE: PSPP Holdings, Inc.

September 12, 2007 11:12 ET

PSPP Holdings, Inc. Plans to Launch a National Advertising and Brand-Awareness Campaign

LOS ANGELES, CA--(Marketwire - September 12, 2007) - PSPP Holdings, Inc. (OTCBB: PSPJ), a financial services company developing electronic remittance, mobile banking, and other e-benefits and pre-paid card solutions for worldwide applications, announced today that it has hired a well-known film and TV production Company in Dallas, Texas to begin shooting two 60-second TV commercials for an advertising campaign promoting the Company's pre-paid debit products designed for domestic customers. Domestic U.S. programs offered by PSPP Holdings, Inc. include US Cash™ card, ShizzleCash Card™, the Zyfin™ Card, and the GoUrban™ Card. This campaign should begin in beta stage already during the fourth quarter of 2007 and will then become a national campaign once the tests in certain cities have been implemented and approved. "Once the test pilot is completed with any script tweaking," Chairman Larry Wilcox states, "at that time, we expect to make a final determination as to the precise geographical areas, final budget and airtime segmenting of the advertising effort. The company is in final stages of talks with several national celebrity spokespersons approached for the purposes of the campaign. We expect to run thousands of commercials over an extended period of time creating stable brand awareness among the target market audience." PSPP has also hired a call center consulting firm to begin implementing the back end of this program.

About PSPP Holdings, Inc.

PSPP Holdings, Inc. (OTCBB: PSPJ), headquartered in Los Angeles, California, is a financial services company that is establishing an international banking network to facilitate electronic remittance, Mobile Banking, e-benefits, and stored value and pre-paid card solutions.

Safe Harbor Statement:

Under the Private securities Litigation Reform Act of 1995: The statements contained herein, which are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies, products and services, delays in testing and evaluation of products and services, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

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