SOURCE: Public Media Works

November 11, 2010 05:00 ET

Public Media Works Signs Exclusive Digital Kiosk Manufacturing Deal to Support Rollout Commitments

Signifi Solutions Inc. of Canada Selected Among Worldwide DVD Kiosk Providers

SAUSALITO, CA--(Marketwire - November 11, 2010) - Public Media Works, Inc. (OTCBB: PUBM) and its wholly-owned subsidiary, EntertainmentXpress, Inc., announce the signing of an exclusive digital kiosk manufacturing deal with Signifi Solutions Inc. based in Toronto, Canada. Over the past decade, Signifi, an IBM Retail partner, has become a leader in self-service kiosk solutions with the only fully-digital robotic platform available in the DVD rental marketplace. (

"This deal represents a formal commitment to exclusively purchase kiosks from a next-generation solution provider. And in exchange, Signifi is committed to give us priority to support our rollout commitments as we build and operate our network of kiosks across the US and Canada. It's a strong partnership. Signifi has a significant stake in our objective to build and grow our business," said Bill Zabit, president of PMW.

The relationship assures PMW priority for delivering kiosks, favorable pricing based on volume of kiosks purchased and a commitment for first-rate service, software development and innovative kiosk advances on an on-going basis.

"We looked at other major providers worldwide and Signifi clearly stands out with a unique digital DVD kiosk solution that integrates both hardware and software from a single solution provider. In our opinion, Signifi has raised the bar with its advanced technology and the fastest dispensing kiosk in the DVD rental business," Zabit continued.

Signifi has a lineup of three models of kiosks that are available with a DVD capacity of 500, 800 and 1,400 each. To add to the flexibility, there is an option to place a second transaction screen on any of the three models. They are modular in design so like-models can be grouped together to achieve capacity of up to 7,000 DVDs. (View video of Signifi's DVD kiosk at

"We are delighted that PMW has chosen our kiosks as I know they closely evaluated other major providers before choosing our DVD self-serve retail solution. We've already begun to work closely together in a productive partnership. Going forward, we are committed to continually push the boundaries of state-of-the-art technology to remain ahead of the rest," said Shamira Jaffer, founder and CEO of Signifi.

Under Jaffer's leadership, Signifi has become a successful technology company with global impact that has evolved over the past 10 years from a technology development firm to a driver of self-serve retail solutions. Their proprietary back-end is integrated with the Esprida platform to offer enterprise-wide solutions for real-time reporting and advanced analytics. And for the next generation of entertainment, it will be an easy transition for PMW to take advantage of downloading services as each kiosk is also designed with the future in mind with download technology and mobile marketing capabilities through Blue Tooth and SMS features.

EntertainmentXpress, a division of Public Media Works, provides a convenient way for consumers to buy or rent movies, games and other entertainment media through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues. The company's business plan also includes an out-of-home advertising model with onboard 3D screens (no glasses required) in kiosks that provide its retail partners an opportunity to share in ad revenue as well as in DVD rental and sales revenue.

About Public Media Works
Public Media Works, Inc. (PUBM.OB) was founded as a forward-thinking entertainment company, created and operated by entertainment professionals, with the objective to discover, create, develop and distribute entertainment content to world audiences. The EntertainmentXpress subsidiary of Public Media Works is rolling out a network of conveniently located self-service kiosks which deliver demographically relevant digital media content to consumers. The company's core business model focuses on the high-volume rental and sale of DVD movies, video games and other media through kiosks located in quick-serve restaurants, grocery stores and other high-traffic, public venues. Features intended to differentiate EntertainmentXpress in the marketplace are expected to include a broader variety of digital product offerings over time, retail partner branded kiosks, a fully integrated solution for in-store advertising, and kiosks designed to be converted into media filling stations to a variety of digital storage devices.

This press release may contain forward-looking statements. Such forward-looking statements, particularly as related to the business plans of Public Media Works and its wholly owned subsidiary EntertainmentXpress, expectations of partnerships and strategic relationships, deployment of DVD and video game rental kiosks and 3D LCD screens, the ability of EntertainmentXpress to enter into agreements with retail partners, to gain market share, the ability to purchase and place, the size of the market, and the ability of EntertainmentXpress to compete effectively in the marketplace, and the future opportunities of the company, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates. Public Media Works and EntertainmentXpress are trademarks of Public Media Works, Inc.

Contact Information

  • Public Media Works Corp Offices
    2330 Marinship Way, Suite 300
    Sausalito, CA 94965
    Company Contact: 415.729.8000

    For Investor Relations Contact
    Jeffery Salzwedel
    Salzwedel Financial Communication